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April 30, 2014

CRM Across the Wire
Swiftpage Introduces Saleslogix Xbar for Microsoft Outlook
Swiftpage Xbar embeds the functionality and benefits of Saleslogix inside Microsoft's email client.
Demandbase Intros Mobile and Video Advertising
Marketers can now extend their reach by targeting specific companies and business audiences on smartphones, tablets, and YouTube videos.
IntelliResponse Launches OFFERS
IntelliResponse OFFERS helps companies improve cicks and conversions across online customer service channels.
Clarabridge Releases Version 6.2 of Its CEM Solution
Clarabridge 6.2 enables deeper analysis of customer feedback.
Enghouse Interactive Releases Communications Center 8.0
EICC 8.0 reflects a rebranding of technologies acquired during Enghouse Interactive's acquisition of Zeacom.
CRM Featured Articles
IBM Launches Cloud Marketplace for the Enterprise at IBM Impact
The new offering represents a 'consumerization of the cloud.'
Pint of View
Eschew the Peer Review?
There are limits to what "people like me" can tell you.
Data-Driven Marketing Efforts Open New Doors
A changing landscape calls for a shift in marketing strategies.

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