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February 22, 2012

CRM Featured Articles

Customers Not That into You? It Could Be Your Marketing

New research identifies the brand marketing practices that inspire vs. those that irritate.

Customer Experience, Service Top of Mind for Retailers

Study finds multichannel sales a key influencer in planned strategies.

Trumpia Adds Free Mobile Text Rewards Program

The All-In-One Marketing Platform brings customer rewards cards into the digital age with a mobile solution.

Klout Partners to Expand Influencer Analytics and Loyalty Offerings

New deals are forged with Badgeville and Simply Measured.

Viewpoints

The Power of Attribution Marketing

Give credit where credit is due.

Pint of View

The Keeler Principle

"Hit 'em where they ain't" works great in baseball, not in business.

Case Studies

IVR Identifies At-Risk Students

Vocantas IVR helps Avila University reach out to students in danger of transferring or dropping out.