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July 27, 2011

CRM Featured News
SmarterTools Releases SmarterTrack Update
New features in SmarterTrack 7.x create seamless experience across all media.
Insurance Customer Satisfaction is High, But Gap Exists Between Expectations and Reality
Accenture research suggests opportunities for insurers that innovate, with young and emerging market customers most interested in innovation.
iContact Expands Capabilities of iContact Social Tools
Tracking and other functionality drive email marketing to the front lines of the social media revolution.
Insight
Just the Facts? Not Really
Many firms use analytics data inconsistently and rely on personal experiences when engaging customers
Pint of View
Children Are the Currency
Courting kids in the experience economy
Viewpoints
Who Should Be the Master of Your Customer Data?
The virtual entity model delivers immediate benefits



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