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February 17, 2010

CRM Featured Articles
Informatica Snags Siperian for $130 Million
"This acquisition rounds out our MDM strategy beautifully," says Informatica's CMO.
After CEO Ouster, Plattner's Plea: "Please Trust SAP. We Have Not Forgotten You."
Announcing the exit of Chief Executive Officer Léo Apotheker, SAP returns to a "Co-CEO" format, appointing Bill McDermott and Jim Hagemann Snabe to split leadership duties.
Siperian's Last Dance: A Customer-Driven Module for Financial Services
With its Extended Customer View for financial services firms, the MDM vendor — acquired today by Informatica for $130 million — puts the emphasis on relationship-based insights.
Information Wants to Be Disrupted
Information Industry Summit '10: Panelists share their secrets to shaking up the information industry.
Customer Centricity
Customers Don’t Buy What You Sell
Your company is more than the sum of its transactions
Adding the Persona Touch
With an eye on the user experience, some brands are inviting imaginary friends to the party.
Magazine Features
The Shotgun Marriage of Sales and Marketing
In this exclusive excerpt from the fourth edition of the industry bible, legendary thought leader Paul Greenberg explains why the unification of sales and marketing is finally upon us.
Required Reading: Greenberg at the Speed of Light
The author, thought leader, consultant, and industry expert chats with Managing Editor Joshua Weinberger and Associate Editor Jessica Tsai to reveal why he wrote the book he swore he'd never write.
Pint of View
The Hitchhiker’s Guide to the Gala
How to survive the vendor events of last resort—no matter what resorts they're held at.
Re:Tooling — Sales Enablement Tools: Make the Selling Simpler
Organizations want sales reps to have access to the right information at the most critical moments
Reality Check
Avoid the Disaster of 2009
Learn from your failures to fine-tune lead generation efforts
Secret of My Success
Ciena Cozies Up to Its Partners
Community tools from Mzinga help a communications company communicate
How to Connect with Business Transaction Management
BTM is heating up 2010.

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