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September 21, 2009

CRM Featured Articles

How to Survive the Customer-Specific Web

Gartner CRM Summit '09, Day 1: CRM analyst Michael Maoz says not only are consumers losing trust in corporations, but they are managing more aspects of the relationship.

SMBs Find the Beef in BI Deployments

Aberdeen Group fleshes out the top reasons for business intelligence investments among small-to-midsize businesses.

Salesforce.com Finally Finds the Contact Management Space

The company brings forth its fifth option for CRM users, Salesforce Contact Manager, geared toward the smallest of businesses.

Viewpoints

Mobile Content Is Risky Material

By containing that risk, you can achieve greater customer value.

CRM, Meet Your Future

Social media and CRM converge at the Wharton School of Business.

Insight

CRM on Twitter: September 2009

How United Airlines learned that customer dissatisfaction + social media = a first-class pain.

Re:Tooling

Re:Tooling -- Mobile Service Applications: Beyond the Contact Center Walls

Lucrative return on investment is driving companies — and vendors — to look more closely at mobile service applications.