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August 26, 2009

CRM Featured Articles

CRM Evolution '09: All the Links You Need

CRM Evolution '09: Your one-stop shop for all the news and coverage coming out of CRM magazine's annual conference in New York.

Xora and Gearworks Make a Mobile Merge

Former competitors combine, aiming to be the largest provider of mobile business applications.

Oracle's Other Half Lands in the Gartner Magic Quadrant for Sales Force Automation

Magic Quadrant for SFA '09: The research firm evaluates two fewer vendors this year, and promotes Oracle CRM On Demand to join corporate cousin Siebel CRM in the top quadrant for the first time.

Parature Joins the Twitter Stream

The provider of on-demand customer service software delivers a direct integration into the burgeoning social media site.

Magazine Features

Serving Up Service Strategies

Delivering quality customer service means making quality shots.

LucidEra: The End of an Era?

Industry experts—including some LucidEra investors and competitors—speculate on the reasons behind the fall of an on-demand business intelligence pioneer, and LucidEra customers talk about how they'll cope with the loss.

Intelligence in the Cloud

Business intelligence software defined a certain stage of maturity with CRM data by making that data actionable. Now on-demand BI promises to do the same for on-demand CRM — by making it affordable.

Viewpoints

The Cornerstone of CRM Deployment

Usability can be the lynchpin between failure and success.

Blogging in Hard Times

Marketers miss the fundamentals.

Case Studies

Less Is More

Email-collaboration provider Zimbra sheds complexity, opts for simplicity—and achieves better results.

Patience for Patients

Improved surveying techniques improve a hospital's patient centricity.

The Power of Information

OSIsoft uses Socialtext to revamp an outdated knowledge base.

The Tipping Point

Servicing Software-as-a-Service

Trade-Offs, Part 2 — The Technology Side: "The end of software" doesn't mean the end of software headaches.