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August 26, 2009

Case Studies
Less Is More
Email-collaboration provider Zimbra sheds complexity, opts for simplicity—and achieves better results.
Patience for Patients
Improved surveying techniques improve a hospital's patient centricity.
The Power of Information
OSIsoft uses Socialtext to revamp an outdated knowledge base.
CRM Featured Articles
CRM Evolution '09: All the Links You Need
CRM Evolution '09: Your one-stop shop for all the news and coverage coming out of CRM magazine's annual conference in New York.
Xora and Gearworks Make a Mobile Merge
Former competitors combine, aiming to be the largest provider of mobile business applications.
Oracle's Other Half Lands in the Gartner Magic Quadrant for Sales Force Automation
Magic Quadrant for SFA '09: The research firm evaluates two fewer vendors this year, and promotes Oracle CRM On Demand to join corporate cousin Siebel CRM in the top quadrant for the first time.
Parature Joins the Twitter Stream
The provider of on-demand customer service software delivers a direct integration into the burgeoning social media site.
Magazine Features
Serving Up Service Strategies
Delivering quality customer service means making quality shots.
LucidEra: The End of an Era?
Industry experts—including some LucidEra investors and competitors—speculate on the reasons behind the fall of an on-demand business intelligence pioneer, and LucidEra customers talk about how they'll cope with the loss.
Intelligence in the Cloud
Business intelligence software defined a certain stage of maturity with CRM data by making that data actionable. Now on-demand BI promises to do the same for on-demand CRM — by making it affordable.
The Tipping Point
Servicing Software-as-a-Service
Trade-Offs, Part 2 — The Technology Side: "The end of software" doesn't mean the end of software headaches.
The Cornerstone of CRM Deployment
Usability can be the lynchpin between failure and success.
Blogging in Hard Times
Marketers miss the fundamentals.

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