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June 03, 2009

Case Studies
Partners Grow Routes
Intuit QuickBase helps TomTom navigate reseller deals.
CRM Featured Articles
Identifying Your iNeed to iDeploy an iPhone App
As the iPhone App Store emerges as a significant brand-building platform, the phrase "There's an app for that" has become a catchphrase for consumers and businesses alike. But is it the right place for you?
Web Analytics Market to Hit the Billion-Dollar Mark by 2014
Exclusive First Look: A new Forrester Research report, due out on Wednesday, shows an industry segment lurching through a tricky middle stage, but one that will continue to blossom in coming years.
Paperless Marketing for the Digital Consumer
No-programming-necessary software allows the traditional direct marketer to offer the choice of receiving marketing materials as desired.
Twitter on CRM
CRM vendors are beginning to find ways to put the microblogging marvel to work -- for themselves and for their users.
CRM on Twitter: May 2009
How have retailers fared in the twitterverse?
Magazine Features
The Psychology of the Sale
There's a lot going on inside the customer's head, whether you put it there or not. What are salespeople up against?
Re:Tooling -- Interactive Voice Response (IVR): Dial-Up Innovation
Speech-enabled interactive voice response systems now involve other customer channels.
Cutting Call Times and Keeping Care Agents
How new technology streamlines the mobile operator contact center.

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