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December 22, 2008

CRM Featured Articles
Maximizer Maximizes Its Mobile Operating Options
The CRM vendor's mobile solution is now available for Nokia phones and other smartphones running the Symbian operating system.
Sharp Decline Expected for Gift-Card Sales
A research firm and an industry trade group both come to the same conclusion: "Fewer people may be hitting the stores in January to redeem gift cards."
Software-as-a-Service Gets Strong Loyalty Marks
A new Gartner survey indicates that nearly 90 percent of current or intended users of on-demand software expect to maintain or grow their SaaS footprint.
Voxeo Acquires VoiceObjects
The voice platform vendor helps itself to a portfolio of self-service applications.
Magazine Features
Web 2.0, social media, customer feedback, conversations. Transparency is the new currency in CRM—but are you really ready to let your customer behind the curtain?
The Tipping Point
Rejecting the Turnstile Relationship
Instead, invest more in your best customers.
Get Customers Involved in R&D
Companies like Google and Netflix are using inducement prizes to encourage product innovation—and it's saving them money.

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