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October 22, 2008

CRM Featured Articles

You Have No Idea What Data You Have, Do You?

DataFlux Ideas '08: Business needs to join technology to put the "management" back in "data management."

The Never-Ending Customer Service Journey

RightNow Summit '08: Ultimate customer centricity -- the "faultless journey" -- relies on integrated multichannel communications, an Expedia executive says.

As CRM Grows, Are CRM Users Grumbling?

Two studies offer different perspectives on CRM adoption -- and yet both see an opportunity for continued growth.

Oracle Snags Primavera

The acquisition means a greater project portfolio management breadth for Big Red's enterprise PPM suite.

Viewpoints

The Second Coming of Email

What was once hit-or-miss customer service is becoming more reliable.

Insight

Required Reading: United We Stand

One author says it's time the marketing department gets with the program—or else.

Case Studies

CRM Eases the Pressure for WIKA Instruments

Selltis helps gauge sales solutions for a maker of industrial gauges.