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What is CRM?
How to Advertise
It's never easy to know precisely what your customers are feeling -- but you can certainly pay attention to what they're doing, and behavioral targeting can lead to actionable insight.
Fine-Tuning the Channel
They're not exactly employees, and they're not quite customers, but your channel partners can be equally important -- and you can't just direct them by remote control.
Just because your customers are calling in to an automated response line doesn't mean your script is automatically going to work. Designing a truly interactive conversation is anything but simple.
The Master Piece
As unified data hubs go mainstream, here are six broad strokes to help you master the art of master data management.
'Your Call Automation Sucks'
We recently overhauled our own IVR. What we learned can provide useful lessons as you adopt Web 2.0, CRM 2.0, and social networking strategies.
No Rest for the Wiki
Don't worry: If you're not wiki-ing yet, you will be soon.
Fix What Works
The ever-evolving journey toward exceptional customer experience.
The Tipping Point
Setting the Pace, Winning the Race
In the contest for customers, providing a high-quality experience is how you cross the finish line first.
Quality Really Is Job No. 1
The "single version of the truth" is impossible without tools to ensure data quality.
Pint of View
Fresh Meat, Social Media Style
Hope you like the taste of crow--or foot-in-mouth. Your customers are serving it up hot
The social networking company introduced a marketing plan many of its members hated -- and changed course accordingly.
On the Scene: Oracle OpenWorld 2007
The company wows its users with new products and new plans for the future.
CRM Market Set to Double
Recent studies predict the global CRM market will double within six years, and suggest explosive growth in CRM adoption across every segment -- especially on-demand CRM.
Market Focus: Manufacturing -- Customers, Meet Your Makers
Thanks to increased adoption of CRM, manufacturing is putting things together.
Required Reading: Like Pulling Off a Band-Aid
The critical steps to rapid transformation.
Flying High on Customer Service
Honeywell Aerospace had to plot an entirely new flight path to navigate often-turbulent CRM skies.
Let's Get Digital
Ciena Corp. discovered that 3-D can be A-OK.
The Big Rigs Get Revved Up
With an updated GoldMine in the driver's seat, a Carolina truck dealership steers to unified customer information.
Putting Asia in Your Pocket
Red Pocket Mobile snags a particular prepaid phone market, with help from VoIP Logic
Secret of My Success
Insuring Accurate Data
Insurance.com cleans up its customer data -- and cleans up, period.
Scott Noerr, Business Intelligence Manager for Insurance.com | as told to Jessica Tsai
Tech Solution: Sales Compensation Management
Business Problem: Inability to drive a sales force's behavior, rapidly deploy new sales plans, or effectively track and pay compensation and bonuses.
Making the Most of Social Media Data
Other Companies Shared the Dreamforce Spotlight
Four Steps to Establishing a Reliable Lead Qualification Process
Salesforce.com Addresses Claims of Cheating at Dreamforce's $1 Million Hackathon
Five Actions to Sustain Customer Service Improvement Initiatives
Other Sites from
Database Trends and Applications
Faulkner Information Services
Smart Customer Service
Streaming Media Producer
ITIResearch.com - A collection of market research and reports for executive management and business & IT professionals
FREE CRM magazine subscription.
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“Engagements”, the Key to Understanding the Customer Journey: What to Measure and Why
Learn how to use the event, transaction and interaction data you already have in your call center systems to gain new insights into the lifetime journey of your customers
5 Charts Every Sales Leader Should Be Looking At – Get the guide!
Social Support with Online Communities
92% of consumers trust each other—14% trust brands. An owned content hub is a must-have for serious social strategy—it’s starts with an online community. Download the whitepaper from Lithium
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