CRM Magazine: September 2007
Magazine Features
The leaders, the winners, and the honorees--the best of the CRM industry over the last 12 months.
CRM magazine's Influential Leaders are the executives and industry pundits with the strategy, product line, or visionary thinking needed to drive the market.
This year's inductee has earned his place in the pantheon several times over.
Our Rising Stars this year don't fit any single mold--rather, they reflect the CRM industry's emerging trends, its continuing reach, and its ongoing aspirations.
The enterprise suite CRM market is at a critical point in its evolution.
The landscape among midmarket suite vendors is loaded with firms vying for increasingly limited technology-budget dollars.
The small-business themes of this past year have been partnership and verticality.
SFA is evolving into something larger and more comprehensive than it has ever been.
This has been the year of the end user in marketing automation.
As the market for business intelligence matures and users become more sophisticated, more companies are buying into BI.
Data quality applications are making a major transition: from departmentalized point solutions to enterprisewide tools.
Demand for CRM professional services remains strong--and steadily increasing.
The right information at the right time, with Eloqua and Salesforce.com.
A printing-equipment supplier consolidates on an all-Microsoft platform.
Three free trials lead to another dulcet-toned Salesforce.com deployment.
Front Office
Salesforce.com and others prove that small oceans can still make big, big waves.
Reality Check
Not all agents are created equal.
Customer Centricity
The real problem with contact centers runs deeper than you might think.
The Tipping Point
The first mistake? Thinking that loyalty is all about improving customer satisfaction.
Pint of View
The polo shirt is great, but the company sucks.
A growing segment of on-demand providers is boasting of offline functionality. Is this an admission of failure, or a stopgap on the way to perpetual access?
All the happenings from Microsoft Corp.'s Worldwide Partner Conference in July.
Software-as-a-service, focus on customer retention and acquisition, and verticalization are factors enabling the market's healthy growth.
Business tactics are helping higher education institutions tackle imminent challenges in recruitment and retention.
The Coldest Call author Gerry Cullen explains why some products don't sell, and why you're not to blame.
Business problem: Salespeople need on-the-road access to opportunity, lead management, and other sales-force-automation-related functions.

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