CRM Magazine: May 2007
Magazine Features
No More Dying by Inches
To help reverse the effects of its information malnutrition, a sales team must let its marketing department know what customer data is of value and what is not.
Too Much Pork for Just One Fork
Shiny, clean data and solid lead qualification will help satisfy all by closing the nutritional sales-and-marketing info loop.
Yackety Clack
Text chat is no longer exclusively for the tech-adept, buddy-list teen set--it's picking up steam as an enterprise touch point to facilitate multichannel strategies for service and sales efforts.
The Big Picture
How to connect the dots to reveal a complete image of new corporate performance management software solutions.
 
Front Office
Farewell Blues
Even if a salesperson is successful selling to these blues, consider what the company sacrifices.
 
Reality Check
A CRM Initiative's Bermuda Triangle
Two best practice suggestions for preventing--permanently--user-adoption disappearance.
 
Customer Centricity
Hybrid Hopes
If call centers want to circumvent most speech recognition problems, the time has come for hybrid architectures.
 
The Tipping Point
Analytics Is the Answer
What do contact center managers need to generate revenue? New tools and technologies.
 
Pint of View
Do You Believe the Hype?
Well, stop!
 
Insight
Microsoft: Partnering Up or Partnering Down?
For partners it is a question of how far Microsoft will go with the verticals initiative.
JetBlue's Service Flies South
Accepting responsibility is a key component of staying aloft during a PR nightmare.
Is Salesforce.com Changing Direction?
The vendor is implementing vertical solutions after long shyness, but how far should they go and who is creating them? Plus, two questions for the CEO.
Market Focus: Government: Citizen Satisfaction
The public sector thinks differently about the C in CRM, as more vendors cater to this vertical's specific needs.
destinationCRM Dashboard
Required Reading: Analytics: A Winning New Way
Thomas Davenport and Jeanne Harris argue that companies need analytics to make better decisions and extract maximum value from their business processes.
 
REAL ROI
Playground Gets Maximized
Ease of use allows sales teams to focus on customers and build relationships.
IT Meets CRM for ROI
A network administration toolmaker turns to Soffront to tame some of its own wild technical difficulties.
Chatting Up Customers Down Under
A telecommunications company combines speech with CTI and increases customer satisfaction, agent efficiency, and self-service adoption as a result.
Gaining Altitude
JetBlue implements a Web self-service solution to power customers to field their own questions and let agents focus on the human touch.
 
Secret of My Success
Philadelphia Housing Authority's New Lease on CRM
The PHA turns to Oracle PeopleSoft for an enterprisewide implementation to integrate CRM with finance and HR.
 
Re:Tooling
Tech Solution: E-Catalog Software
Business Problem: A company must design and manage a visually appealing interactive storefront for its Web site.
 

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