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CRM Magazine: May 2007
Magazine Features
To help reverse the effects of its information malnutrition, a sales team must let its marketing department know what customer data is of value and what is not.
Shiny, clean data and solid lead qualification will help satisfy all by closing the nutritional sales-and-marketing info loop.
Text chat is no longer exclusively for the tech-adept, buddy-list teen set--it's picking up steam as an enterprise touch point to facilitate multichannel strategies for service and sales efforts.
How to connect the dots to reveal a complete image of new corporate performance management software solutions.
 
Front Office
Even if a salesperson is successful selling to these blues, consider what the company sacrifices.
 
Reality Check
Two best practice suggestions for preventing--permanently--user-adoption disappearance.
 
Customer Centricity
If call centers want to circumvent most speech recognition problems, the time has come for hybrid architectures.
 
The Tipping Point
What do contact center managers need to generate revenue? New tools and technologies.
 
Pint of View
 
Insight
For partners it is a question of how far Microsoft will go with the verticals initiative.
Accepting responsibility is a key component of staying aloft during a PR nightmare.
The vendor is implementing vertical solutions after long shyness, but how far should they go and who is creating them? Plus, two questions for the CEO.
The public sector thinks differently about the C in CRM, as more vendors cater to this vertical's specific needs.
Thomas Davenport and Jeanne Harris argue that companies need analytics to make better decisions and extract maximum value from their business processes.
 
REAL ROI
Ease of use allows sales teams to focus on customers and build relationships.
A network administration toolmaker turns to Soffront to tame some of its own wild technical difficulties.
A telecommunications company combines speech with CTI and increases customer satisfaction, agent efficiency, and self-service adoption as a result.
JetBlue implements a Web self-service solution to power customers to field their own questions and let agents focus on the human touch.
 
Secret of My Success
The PHA turns to Oracle PeopleSoft for an enterprisewide implementation to integrate CRM with finance and HR.
 
Re:Tooling
Business Problem: A company must design and manage a visually appealing interactive storefront for its Web site.
 

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