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CRM Magazine: January 2006
Magazine Features
Selecting and implementing the proper sales compensation tool to drive and motivate your sales force is more important than ever.
When is safe too safe? Establish reasonable guidelines and stick to them.
Blogging allows marketers to start conversations with prospects and customers through a powerful new avenue of communication.
Organizations jeopardize their ability to best serve customers if they don't have selection, retention, and development strategies for contact center agents. Here, industry insiders offer nine tips to help minimize risk.
 
Front Office
This is an example of a simple market research campaign becoming a botched effort, resulting in a call to the police.
 
Reality Check
Born of contact management applications 25 years ago, enterprise software systems have come a long way.
 
Customer Centricity
Loyalty programs won't work if a company's core product or service is perceived to have little or no value.
 
The Tipping Point
To extract more value from existing sales machinery, B2B companies must address fundamental sales productivity inhibitors, focusing first on process, policy, and guideline improvements.
 
Pint of View
Thirteen goals that businesses can actually hit.
 
Insight
The company beats the release's expected launch date with aplomb.
Europe is setting an example of best outsourcing practices that American business might want to follow.
The new company must balance rationalizing its overlapping functionality with retaining and attracting new customers.
Analytics can reinvigorate the industry now that consumers are consuming again.
Today, the customer is the real decision maker.
 
REAL ROI
"The customer understands we're looking for innovative ways to make processes easier...."
A travel-tech services broker taps digital contract management for e-signatures.
Migrating to iRadeon's version of SugarCRM saves a search engine marketing company both.
Field-service management and optimization lead to enhanced productivity and significant cost savings.
A credit union uses service as a competitive advantage over price.
Broadband satellite network provider Hughes turns to Perseus Development to take customer satisfaction surveys to the outer limits
 
Re:Tooling
Business Problem: Managers cannot staff and manage their contact centers effectively.
 

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