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CRM Magazine: June 2005
Magazine Features
Nordstrom is the gold standard for customer service excellence -- and, amazingly, word of mouth is its primary marketing tool.
...successful and disastrous: 90 bright ideas for your CRM strategy and 10 dim ones to avoid. Edited by David Myron
...successful and disastrous: 90 bright ideas for your CRM strategy and 10 dim ones to avoid. Edited by David Myron
 
Front Office
In honor of the 100th issue of CRM magazine we bring you 100 proven CRM ideas--90 great ones and 10 not-so-great ones.
 
Reality Check
A new crop of services firms helps solve data-related frustrations.
 
Customer Centricity
Companies should strengthen their workforce optimization strategy with the addition of efficient agent selection tools.
 
Pint of View
Celebrating the ultimate CRM professional.
 
Insight
"It's a certain kind of person who can work on their own without a lot of interaction, communicate by email, and gather information on their own."
A company's CRM system might make it vulnerable, but with risk comes opportunity.
The drug industry faces an uphill battle against counterfeiting, bootlegging, and eroding consumer confidence.
Wireless carriers must nurture existing customers, not just focus on attracting new ones.
A recent marketing conference reveals the need to reach multiple acculturation levels instead of targeting one large group.
 
Secret of My Success
M&As left remote access provider Tarantella in an information silo trance; a new CEO called on SalesLogix to cast a customer-centricity spell.
 

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