CRM Magazine: May 2005
Magazine Features
CRM Is a Journey, Not a Destination
We hear from 5 companies that have worked for years to refine, realign, and improve their customer relationships, long after the project first went live.
Making a Clear Connection
Integrating your multichannel operations can seem like a near-impossible feat, but it doesn't have to be. Follow these strategies to ease your integration process and maximize your multichannel potential.
Manufacturing Builds On Customer Relationships
CRM software is becoming as important as nuts and bolts.
 
Front Office
Right Channel, Right Time
Most industries don't have to clear the same hurdles as the tobacco industry, but more products and legislation will likely thwart your communication attempts.
 
Reality Check
The Consumer of the Future
The www generation crosses three generational cohorts.
 
Customer Centricity
The Power to Serve
Let employees make mistakes--you'll be better off.
 
Insight
Convergence in the Contact Center
Customers will have a single upgrade path, single maintenance environment, and singular user interface.
Making Use of Analytics
Gartner analysts offer tips on how to use business intelligence.
Hosted Applications and VoIP: Ready for Contact Centers?
Enterprises are debating these choices as their potential continues to mature.
Analytics for the Masses
SAS upgrades its Enterprise BI Server to include OLAP, and query and reporting tools.
Statistically Speaking
To honor Mother's Day 2005 CRM magazine presents demographic information on moms collected over time from the U.S. Census Bureau.
Required Reading: Nordstrom's Class of Service
Many companies only have an inkling of what Nordstrom really is, yet they all say they want to be the Nordstrom of their industry.
The Pulse: Does your contact center provide your agents with a holistic view of your customers' interactions with the company across the enterprise?
Is It Time for Real Time?
Recent debuts of real-time enterprise tools by Microsoft and AOL could help jump-start presence management in the contact center.
SecureWorks Protects Its Growth
The Internet security company employs a scalable CRM system to handle its growth.
 
Secret of My Success
Medical Action Industries
The company is using CRM to put the force back into sales force automation.
 
Analyze This
Enlisting CRM to Fight Spyware
Malicious applications are challenging the Internet's integrity as a business tool.
 
Benchmark
Tech Company Improves Marketing Effectiveness
Marketing are constantly looking to justify the budget.
The Girl Scouts Unite Behind Order Tracking
The provider of America's familiar cookies uses QuickBase to oversee order, shipment, and inventory management.
CRM Brings Sanity to a Hectic Bank
Sovereign Bank improved its operations with consistent service practices for customers and fellow employees.
Rewriting a Performance Management Formula
Electric Insurance is operating more efficiently after revamping its labor intensive processes.
First Franklin Lends a Hand With Customer Management
The mortgage lender is improving employee management and customer databases to turn percentages into a huge ROI.
SecureWorks Protects Its Growth
The Internet security company employs a scalable CRM system to handle its growth.
 
Diary of a CRM Initiative
Keeping the Project Team in Stride
Month 11: Dragons, snakes, and oh yeah, here comes the finish line.
 

Search
Popular Articles
 
Home | Get CRM Magazine | CRM eWeekly | CRM Topic Centers | CRM Industry Solutions | CRM News | Viewpoints | Web Events | Events Calendar
DestinationCRM.com RSS Feeds RSS Feeds | About destinationCRM | Advertise | Getting Covered | Report Problems | Contact Us
 
© 2000 - , CRM Media, a division of Information Today, Inc. (ITI)
PRIVACY/COOKIES POLICY