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It's Not Business As Usual
As the CRM industry reinvents itself, 2005 promises both new opportunities and new challenges.
10 Technologies That Are Reinventing the CRM Industry
Many of today's most effective CRM processes and strategies are so successful because of the underlying technologies that enable and support them. In our dynamic, evolving industry new technologies continue to allow us to interact with customers in ways we never imagined. This is not to say that technology is the end-all in CRM--we still need engaged people, relevant processes, and quality data. But when properly implemented, technology can take that powerful threesome even farther. Consider the already heady impact and potential of the following 10 technologies...
Let us introduce you to the dynamic new top executives in the CRM industry.
The Changing Face of CRM
Customer commitment has always been and will continue to be the ultimate goal of CRM.
Who's Who in the
Vendors are stepping up to deliver tools that help reps sell.
Create Win-Win Outsourcing
How contact centers can have the benefits of both off- and onshore sites.
How to Succeed With Customers
Thirty years of TQM, customer service initiatives, and CRM, and customer satisfaction levels are still mediocre.
ACT! 2005 Users Report Troubled Transition
Best Software believes the situations are isolated and under control.
Integration Aids Channel Management
Creating true ties with partners helps to optimize sales results.
Twenty-one percent of North American companies and 33 percent of European companies are planning new CRM investments by the end of December 2004. --Forrester Research and Forrester Business Technographics
Required Reading: The Evolution of the CRM Value Proposition
You have to figure out how much value an individual is going to provide you over time.
The Pulse: What was the most critical factor in your choice of CRM vendor?
Hot Seat: What CRM trend will have the biggest impact in 2005?
RFID: Ready for Industry Deployment?
The product-tagging system must be used as more than supercharged bar codes.
Heard and Overheard
Secret of My Success
Mail Order Expert C&H Clubs' CRM Delivers
Company President Kris Calef talks about variety, value, and growth.
Take the Chaos Out of Pricing
It is possible to take price management from disparate to optimized
New Mexico's Box Office Blockbuster
CRM plays an essential supporting role in New Mexico's economic development.
Four Steps to Sales Management Success
Begin to better manage the pipeline by using metrics on a consistent basis.
CRM Success Is an Evolution
Wells Fargo banks on CRM process improvements for capturing new business.
Peoria Nissan Puts Customer Acquisition in High Gear
CRM drives an Arizona car dealership to rev up its active prospects.
How to...train and manage multichannel agents
Recognize that quality control in email situations is a completely different animal.
Marketing ROI Makes Jaguar Land Rover Purr
The global automaker is improving its results by tracking customer interactions.
Diary of a CRM Initiative
People Ultimately Create CRM Success
Month 6: A team of thoroughbreds is moving Churchill Downs closer to a winning finish.
SAP Brings Data Discovery to SMBs
Adobe Introduces Data-Driven Marketing Capabilities for Mobile Devices
Multichannel Marketing Initiatives in the Context of the Campaign Trail
Oracle Streamlines the Path to Its Sales Cloud
SAP Expands SAP Business One, Version for SAP HANA, to Amazon Web Services
Other Sites from
Database Trends and Applications
Faulkner Information Services
Smart Customer Service
Streaming Media Producer
CRM Best Practices Guides
Top tips from experts, two new guides every month.
Improve your CRM skills
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