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CRM Claims the Corner Office
Customers now have a champion on the executive team:
the Chief Customer Officer.
CRM magazine reveals the success strategies of three of these new leaders.
The Underrated Differentiators
Contact centers can help organizations create a significant competitive advantage. Here's how.
Anatomy of a CRM Analyst
Analyst firms provide their services either on demand or on a subscription basis to clients, which comprise end-user businesses, industry vendors, and investment firms.
CRM's Dysfunctional Relationship
Companies looking to boost loyalty are starting at the front lines.
Who Really Owns the CRM Initiative?
The vice president must own whether or not the users perceive value from the CRM application.
The Disappearing Act
We find ourselves again and again puzzled by customers' needs, and we fail to address them.
Can You Here Me Now?
Prior to VoiceXML each IVR vendor had its own proprietary languages accompanied by high development costs.
Six Sigma Returns to CRM
Companies are applying Six Sigma to sales and marketing processes, looking for those characteristics of an opportunity that have the greatest chance of success, or those leads that show the hallmarks of quality.
Metrics Should Define Results
Operational goals require effective operations--and that's where systems metrics come into play.
Knowledge Management Plays a Key Role in CRM Success
Knowledge-centered CRM firms have brought greater attention to the crossover.
As a result of the relocation of more than 3,000 call centers from the United States by 2008,130,000 agent positions will be eliminated, according to Datamonitor.
CRM Around the Globe
According to new reports by the Economist Intelligence Unit, customer service issues and CRM initiatives have become a major factor in IT budgeting and prioritization.
The Pulse: In 2005 we plan to...
Hot Seat: Should CRM Focus on Maximizing Top Customers or Boosting the Profitability of Others?
Some loyal customers may be only marginally valuable today, but enormously valuable tomorrow.
Required Reading: Getting the Most From Customer Relationships
Heard & Overheard
BPO: Northern Exposure
Several large companies have already started an exodus from the United States to Canada, including Marriott, UPS, AOL, and IBM.
BPO News Roundup
Companies experimenting with BPO complain of inflexible contracts, difficulty managing vendors, and a lack of performance metrics; ICICI OneSource announced its intention to acquire FirstRing; and automated speech recognition solutions are growing in popularity as their accuracy improves.
Secret of My Success
Blue Cross Blue Shield--Rhode Island Improves its Bedside Manner
CRM united the company's information, which was had been housed in different systems.
Easing the Pain of Integration
"I don't have any data for this, so it might even be true."
Customers Talk Back
Customers place a great amount of value on the people who support them.
Mobile CRM Seals the Deal for Cingular
One of the pieces that made [CRM] fall into place was the wireless component.
How to...select a CRM implementation partner
You want to know what kind of experience a partner has in your particular industry vertical.
CRM Unifies Colorcon's Global Image
Colorcon's first step was to improve support and service for global customers.
Effectively Serving Multiple Customer Types
Uncovering preference patterns boosts satisfaction.
It's About People, After All
Giving people that kind of power to continue to think about their problems in their own terms and express it in their own terms is really critical.
Using CRM to Stop the Leaky Bucket Syndrome
The firm's goal is to achieve a number one status across every single product it has.
Diary of a CRM Initiative
Transforming Data to Results
"You have to do the right thing for the good of the customer, regardless of any resistance."
Marketo Launches Customer Engagement Platform, Announces Strategic Partnership with Acxiom
Meeting the Mobile Marketing Data Integration Challenge
6 Strategies to Protect Your Brand in a Multichannel World
B2B Marketers Must Stop Relying on Customer Data Found In-House, Forrester Research Finds
Flip the B2C Employee Value Chain with CRM
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