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What is CRM?
How to Advertise
One Company, Two CRM Strategies
Two divisions that serve The Schwan Food Company's markets, Schwan's Home Service and Schwan's Food Service Group, have revamped their CRM strategies as part of Schwan's ongoing effort to keep customers satisfied and loyal.
Setting and Managing Your Customers' Expectations
The notion that there is a fixed relationship between the quality of the product or service you offer and the enthusiasm those products or services generate in your customers persists. In reality, the relationship between those two values is far from fixed.
How Do You Measure Success?
CRM magazine, in partnership with strategic CRM measurement and improvement firm CRMetrix, invited readers to evaluate their organizations' CRM measurement systems against CRM measurement best practices. More than
responded to the survey.
say their implementation is live,
15 percent of them
are in the process of deploying CRM, and
31 percent of them
are still in the planning stage.
BPO: What You Need to Know About Call Center Outsourcing
Despite the anxiety of handing over call center operations to a third-party outsourcer, organizations are still quietly off-loading their customer support efforts.
Giving Customers What
Want Them to Want
Often customer expectations are misaligned with company offerings.
CRM Is Not a Game of Chance
Carefully consider and prioritize the business-functional, technical-features, and user-friendliness/support requirements for your CRM system--then move into the CRM-software selection process.
You Want Fries With That CRM?
A self-service pilot program using touch screen kiosks has allowed McDonald's to increase capacity, taking more customers' orders than before.
CRM Defined: Nearsourcing
Take My Advice--
The SuperPowers of CRM panelists at a recent Frost & Sullivan Sales & Marketing Strategies Executive Summit answer
magazine Editor-in-Chief Ginger Conlon's 30-second CRM-advice question.
News in Brief
U.S. call center spending in the financial services industry between 1998 and 2003 increased by 118 percent; Customers are looking for better integration between applications, information systems, and portals; and companies are getting into offshore BPO, but enterprises should also examine the benefits from offshore "insourcing."
Heard and Overheard
Vertical Focus: Consumer Packaged Goods
Insuring CRM Success
Driving Marketing Results
The new marketing method has resulted in close rates at the call center that are several times higher than prior to the implementation.
Tackling Sudden Support Surges
Hundreds of thousands of customers visit the support portal, which has deflected a significant portion of calls from Charter's contact center.
HOT PROJECTS: Banking
The mortgage-refinancing boom taught wholesale lenders a real lesson about the loyalty and attention span of their broker-partners.
User Buy-In Makes All the Difference
Travelex's SFA and CRM pieces were not integrated with the processing system, so the sales group refused to use it; Travelex decided to trash its system in favor of another solution.
Secret of My Success
Mastering Multichannel CRM
Once we started the process of searching for a new commerce solution we began to realize that the solution would have to be CRM-driven.
Kent Zimmerman, as told to Ramin Ganeshram
Complaints Are Great. Keep Them Coming
Remember, customers have a choice when facing a complaint: They can call you or call your competition. Complaints are second chances, and we don't get too many of those.
Marketo Launches Customer Engagement Platform, Announces Strategic Partnership with Acxiom
B2B Marketers Must Stop Relying on Customer Data Found In-House, Forrester Research Finds
Data-Driven Marketing Efforts Open New Doors
IBM Acquires Marketing Automation Player Silverpop
Sysomos and Clarabridge Partner on Multichannel Customer Analytics
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