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CRM Magazine: December 2017
Magazine Features
To get the most out of web-based real-time video, voice, and file and screen sharing, companies must link the functions to their systems of record
Global companies don't become as successful as they are by going it alone
While personalization for a small group of customers is simple, achieving personalization at scale requires a combination of strategy and technology
 
Front Office
By failing to keep customer and prospect records up to date, you could be throwing money away
 
Reality Check
Leaving your coaching to an informal process at the discretion of managers will lead to blown deals
 
Connect
Smartphone-wielding customers are reshaping the shopping experience, both online and in-store.
 
Customer Experience
Customer experience metrics can get in the way of delivering good experiences.
 
Voice of the Customer
They're failing to deliver on three key customer demands.
 
Insight
Companies need to deliver emotionally positive experiences and use CX management
To execute successful digital transformations, companies must measure and assess information in new ways.
Robotic process automation has been found to increase operational efficiency and reduce costs
Identification and verification technologies can help companies improve customer experience and mitigate security threats
 
REAL ROI
The B2B real estate software company increased conversions and ROI with call intelligence
A travel deal notification service provider engages subscribers with email marketing automation and small-business CRM software
The provider of hotel operations, marketing, and revenue software turned to Uberflip to improve engagement with its premium content
 

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