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CRM Magazine: August 2002
Magazine Features
To Samsung's Peter Weedfald, CRM is a lifestyle, not a technology. Follow his 7 secrets of CRM, and he will lead you to the promised land of customer infatuation.
CRM vendors see huge opportunity in serving niche markets.
Are your call center costs bursting at the seams? Here's how to trim down expenses while toning up service.
 
Front Office
 
REAL ROI
Vantage Travel's email marketing paid for itself in six months.
Why TaylorMade put inventory high on its priority list.
 
CRM in Action
 
The Edge
Chasing quick returns on strategic initiatives does not make much sense--or does it?
SAP's Peter Zencke takes us down the yellow brick road to the multichannel land of Oz.
SAPPHIRE '02: SAP delivers at its e-business conference, with an eye on ROI.
CRM helps one seafood spot reel in customers.
Customer buying patterns, technology advancements will fuel the market.
Ask Jeeves takes its natural language search technology to the enterprise with JeevesOne Enterprise.
 
Movers & Shakers
A True Disciplinarian
From Academic to Executive
 
In Closing
CRM's primary users are often on the road. So why are we holding back wireless CRM?
 

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