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CRM Magazine: August 2002
Magazine Features
To Samsung's Peter Weedfald, CRM is a lifestyle, not a technology. Follow his 7 secrets of CRM, and he will lead you to the promised land of customer infatuation.
CRM vendors see huge opportunity in serving niche markets.
Are your call center costs bursting at the seams? Here's how to trim down expenses while toning up service.
 
Front Office
 
REAL ROI
Vantage Travel's email marketing paid for itself in six months.
Why TaylorMade put inventory high on its priority list.
 

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