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CRM Magazine: July 2017
Magazine Features
Companies need to stop living in a fantasy world and start seeing things as they really are (through their customers' eyes)
ABM is often misunderstood, so marketers need to develop a clear definition of the practice before deciding whether it's right for them
Technology upgrades are delivering happier customers and field service workers
 
Front Office
The one-size-fits-all approach, whether with email, marketing, customer service, or any other customer-facing process, no longer works
 
Reality Check
Analytics and machine learning are changing the way we think about e-commerce and CRM systems
 
The Tipping Point
User experience design is now a C-level imperative, whether executives get it or not
 
Scouting Report
A buyer's guide for a market in which one size does not fit all
 
Pint of View
The art of selling things that are bad for you
 
Customer Experience
They want information relevant to them, served up their way, not yours
 
Small Biz Buzz
Voice-first technologies could soon be the engagement tool of choice
 
Insight
Companies can address these issues with a customer-first approach across all channels
Organizations should shift spending from ad interruptions to branded relationships
The middle of the funnel brings with it new opportunities
Mobile technologies will take employees out of back rooms and put them on the floor
 
REAL ROI
An online pet product seller prepares to scale with SAP's front-office solution for small and midsize businesses
The financial website selected Sailthru to remodel its email newsletter program
ResorTime Speaks Directly to ‘Owners' with ContactWorld for Service
 

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