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CRM Magazine: December 2016
Magazine Features
Research suggests the need for integrating systems, but it's not an initiative that should be taken lightly
The already effective technology will become even more valuable in the future
Organizations that don't interact well can ‘lose customers for a long time'
 
Front Office
As the cloud, analytics, omnichannel, the IoT, systems of engagement, and other technologies evolve, a lot of opportunities will continue to emerge for CRM professionals.
 
Reality Check
A survey of executives reveals the top sales tools
 
The Tipping Point
If customers complain about you online, take heart: That means they're still customers
 
Pint of View
Can a stifled social community survive?
 
Customer Experience
Federal agencies trail the private sector
 
Voice of the Customer
Promoting your CX initiatives gets employees engaged and improves company performance
 
Insight
Analytics are needed to make the data generated useful, ABI Research suggests
Content marketing is merging with traditional marketing, but it calls for a different approach
IAB report predicts increased use of 360-degree video amid virtual reality's growth as a marketing channel
Companies that ignore their customers' best interests do so at their own peril
 
REAL ROI
Cloud phone and contact center systems enable MOBI to expand service
With insights gleaned from the customer experience software, the backpack company revamps its website's home page
The digital retailer created more targeted email and web campaigns using the customer retention solution
 

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