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CRM Magazine: November 2016
Magazine Features
Innovations in knowledge management make it easier for agents and customers to find information
With the right execution, native advertising can be an effective component of any marketing strategy
A list of barriers organizations should expect to encounter when stepping up their sales game
 
Front Office
There's no end to how much business leaders are willing to scrutinize their employees
 
Reality Check
Contact center staff can get timely feedback—and will stay more engaged
 
The Tipping Point
With augmented and virtual reality, customers can have immersive experiences with brands
 
Scouting Report
To create outstanding and personalized experiences for customers, you have to know them
 
Pint of View
Writing is in everything we do, but we still need to unify systems of record and engagement
 
Customer Experience
A customer-focused culture starts with people who feel good about their work
 
Insight
Knowing where customers fall can improve contacts with them and their followers
The federal government is asking the industry to do more to thwart automated marketing calls
Pop-up ads will drop companies in Google search listings
Companies must actively anticipate customer needs, rather than wait to hear what they are
Many merchants are not capitalizing on the opportunities social media presents
 
REAL ROI
The medical waste management firm's new platform keeps a lid on promising sales opportunities
Its crossword app sees a rise in revenue and retention using the monetization platform
The communications platform helps keep OwnerListens in the conversation
 
The Next Step
Get real about the false foundation of stress
 

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