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CRM Magazine: October 2015
Magazine Features
How companies should choose it, when they should lose it, and why they should take cues from it
The "Johnny-come-lately" in contact centers is poised to become "Johnny-on-the-spot"
To stand out from competitors, businesses must artfully craft experiences that resonate with customers and increase brand value
 
Front Office
Financial institutions should figure out a way to appropriately compensate disgruntled customers.
 
Reality Check
It's what happens before and between transactions that will make your company stand out
 
The Tipping Point
In today's landscape, you need to find the right mix of traditional and digital
 
Connect
CRM has lived through interesting times—and the changes aren't over
 
Pint of View
We have the tech, but still lack true understanding
 
Customer Experience
The future of CX? Customer segments of one
 
Small Biz Buzz
A subscription model provides the flexibility customers want—but you have to engage them to make it work
 
Insight
The analytics-as-a-service market is expected to grow fivefold in five years
New rules broaden the definition of robocalls and give consumers more opt-out options
As companies gear up for an ecosystem of connected devices, they must evolve their technologies to accommodate the demands of customers
Conference speakers urge companies to integrate channels for a seamless customer experience
Companies should focus on giving customers a risk-free, and enjoyable, digital payment process
Organizations need to give workers a sense of purpose
 
REAL ROI
By making email-marketing campaigns more interactive, the club sees click-through rates jump 31 percent
A retiree benefits company uses NewVoiceMedia to support growth
The freelance-management platform provider feeds its sales team high-quality leads with Pardot's marketing automation system
 

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