CRM Magazine: August 2015
Magazine Features
Our finalists and winners in nine categories have what it takes to achieve success in all areas of CRM, whether it's building a powerful solution, pleasing customers, or charting a smart course.
This year's crop of vendors have identified key areas of innovation—mobility, artificial intelligence, C2B—and are building solutions and partnerships to leverage them.
Whether they're creating new technology (the Apple Watch) or a new way of catching a cab (Uber), these visionaries are showing us all the way forward.
Our four winners all demonstrate that a wise investment in technology can do wonders for operating costs and efficiency—and for your bottom line.
Marketo's marketing automation plus Turn's advertising platform helped 3 Day Blinds pinpoint new customers.
Infer's predictive lead scoring helps Concur close more deals more quickly.
Marketing tech company PERQ accelerates its conversion rate by 500 percent with Salesvue.
Using the Adobe Digital Publishing Suite, Stryker cut down the cost and production time of marketing content.
Front Office
The growth of digital marketing, CRM's new tie-ins with mainstream technologies, and a strong showing by Microsoft headline our 14th annual market awards.
Reality Check
The company has made it easier for vendors to integrate and innovate. Will a sale change that?
The Tipping Point
If you're not striving to understand today's nonstop customer, you might be wasting money
Your CRM solution is still growing and developing—so don't stop nurturing it
Pint of View
How far can the experience take you when the product is rubbish?
Customer Experience
Brace yourself: Mobility, social CRM, and wearables will create new challenges—and opportunities
Small Biz Buzz
Digital touch points—and digital wallets—lead the way
Vendors are expanding beyond email to include mobile, social, and display technologies
Retailers must identify customers when they walk in the store
Keeping consumers' attention in new channels calls for classic marketing principles
As social media platforms knock down barriers, expectations for good customer service will rise
Pictures are worth a thousand words, and companies can't afford to block them out

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