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CRM Magazine: April 2015
Magazine Features
A new generation of consumers prefers short message service to other ways to reach agents.
A symbiotic relationship is key to a successful business intelligence ecosystem.
Whether it's your first solution or your fourth, these tips will help make the vendor selection process easier.
 
Front Office
It's time to make knowledge one of the essential components of a successful CRM strategy.
 
Reality Check
Software puts a wide-angle lens on the business process.
 
The Tipping Point
Spark employee passion with a values-based culture.
 
Connect
When you build a path, make sure it's one customers will use.
 
Pint of View
Our consumerist obsession values hype over innovation.
 
Customer Experience
Businesses discover the value of social communities.
 
Small Biz Buzz
Context relevancy transforms interactions into experience.
 
Insight
Poor customer service accounts for most company defections.
The wearable device can track users' movements, prompting interest from marketers.
The app delivers unique ad experiences through Brand Story and Discover platforms.
As prepackaged SFA solutions are made easily available, businesses are expected to increase adoption.
With applications from Line and WeChat taking hold, companies vie for a piece of the e-commerce pie.
Marketing is an art, but capturing attention is a science.
 
REAL ROI
The multichannel cloud contact center solution provides IVR, agent infrastructure, and automated prescription reminders for a mail-order pharmacy.
The company turned to the platform's influencer community to generate buzz for a movie's premiere.
The learning-based gamification program teaches reps better sales techniques.
 

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