CRM Magazine: March 2015
Magazine Features
Read about the industry leaders, rising stars, and companies that have successfully implemented service customer service solutions and whose accomplishments and contributions have made them winners in the CRM world this year.
Our 12th annual Service Leader awards honor the innovative companies behind the developments in cloud offerings, chat software, search capabilities, mobile solutions, and other technologies that have had a significant impact on the customer service industry over the past year.
Our six Rising Stars proved their dedication to improving customer service via a variety of channels.
The company improves feedback and customer service in mobile applications.
Partners and customers are lined up to bring the supercomputer into the contact center.
Fast growing and highly rated, the cloud contact center provider dominates on the AppExchange.
The 'online GPS' can eliminate site confusion and facilitate interactions.
With the addition of customer survey feedback, activity reports, and mobile contact capabilities, the SMB specialist bolsters its platform.
Each of our three Elite winners—a retail giant, a charitable organization, and a government agency—combined solid strategies and clear goals to better serve their client base.
New insights give the Canadian Cancer Society in Saskatchewan a running start on its Relay for Life event.
The 'right technology' helps Kohl's carry out a deep reorganization of its customer care team.
Call center technology makes reaching help one less hurdle for struggling parents.
Front Office
A best-of-breed solution from a small company doesn't have to be such a risky proposition after all.
Reality Check
Add the power of knowledge to your reps' sales arsenal.
The Tipping Point
Programmatic ads make precision marketing a reality.
Scouting Report
Service excellence is finally taking a starring role.
Pint of View
Customer Experience
Focus on relevancy to build loyalty and authenticity.
The image- and video-sharing site now surpasses Twitter in users.
Oculus Rift, Facebook's $2 billion VR venture, could soon be a viable marketing channel.
Mobile spending projected to reach $1.42 billion by 2019.
There's rising consumer demand for—and acceptance of—connected devices.
Digital technologies in stores are vital, but how they're being used is also important.
To improve their market position, brands need to stand out.
The Next Step
What are vendors leaving out of the conversation?

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