CRM Magazine: August 2014
Magazine Features
Front Office
Reality Check
When the contact center industry takes notice, we all win.
The Tipping Point
B2Bs must close the gap between spending and results.
Don't be misled by what's too good to be true.
Pint of View
The more you tighten your grip, the more that will slip through your fingers.
Customer Experience
Companies that lag behind must move from 'fluff' to 'tough.'
Voice of the Customer
Create a competitive advantage by looking at data through a broader lens.
With children going online more often, Internet advertising comes under scrutiny.
Reaching consumers in Latin America and Asia-Pacific requires local targeting.
The phone still outperforms other channels for customer service.
87 percent of survey respondents state their information is not adequately protected.
Mobile marketing, in-store customer ID, and analytics are on the real-time road map.
It's all about adding utility to mobile moments.

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