CRM Magazine: September 2013
Magazine Features
With no one-size-fits-all solution, companies strive to stand out to core customers.
In a showrooming world, more foot traffic does not equal more business.
Many colleges and universities are only using CRM for marketing, ignoring vital service and sales components.
Front Office
As more people use smartphones, tablets, and e-commerce sites, showrooming will likely intensify.
Reality Check
New options move focus from convenience to performance.
The Tipping Point
Take a holistic approach to building customer relationships.
Scouting Report
Build a system that works for your company.
Pint of View
Whatever your profession, hearing what your customers say is crucial.
Customer Experience
Architect your business with a focus on the future.
Marketers and consumers are on different pages when it comes to email marketing effectiveness.
Research finds a link between customer loyalty and continued engagement.
IVR and email top the list, but online customer support gains ground.
Nearly half of marketing executives don't use big data to understand customers.
Expressing genuine interest in customers is key to extraordinary service.
Businesses are taking a cue from the consumer world.
Automatic dialer brings substantial cost cuts for the member-based buying center.
Mitel deployment helps connect staff with zoo patrons—and each other.

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