CRM Magazine: December 2012
Magazine Features
Is Your Web Site Optimized for Mobile Devices?
Reaching customers via smartphones and tablets requires a cross-channel strategy and investment.
Piecing Together Multichannel Support
Cross-channel support starts with connecting the right channels.
Virtual Assistants Enter the Enterprise
Nina, Lexee, and Sophia follow Siri's lead…this time into the workplace.
 
Front Office
Open Your Doors to Mobile Devices
 
Reality Check
Talking About Lead Generation
When it comes to making sales, technology is doing double duty.
 
The Tipping Point
From Wreckage to Revival
Imperatives for CRM leaders in the automotive industry.
 
Connect
What's in a Name: Is There a Future for Social CRM?
Debating the future of social CRM.
 
Pint of View
Smarten Up
Arm graduates with skills that matter.
 
Customer Experience
Match Priorities with Practice
Emphasizing cost over experience is a losing proposition.
 
Insight
Commerce Investments Are Set to Surge
E-commerce moves beyond Web-store hosting to managing customer data, orders, and inventory across the enterprise.
Marketing Without Barriers
Why fusion marketing is the future of advertising.
Oracle Expands in Social and the Cloud
At OpenWorld and CX Summit, Oracle reveals its latest product strategy.
Salesforce.com Delves Deeper into Social and Mobile Enterprise
Dreamforce 2012 draws 90,000 attendees, features a multitude of product updates.
Telecoms Grapple with Support Inequality
Carriers struggle to offer effective service to all customers.
The High Cost of Paying for Reviews
The pressure to keep up appearances is encouraging companies to pay for praise.
 
REAL ROI
Increased Video, Click Rates Are Good News for e.Republic
A media and research company revamps its Web sites with help from Limelight Networks.
Metal Mulisha Revs Up Online Traffic
With ReadyPulse, a sports apparel company sees e-commerce gains.
ServiceTask Helps Business Clean Up
An Atlanta-area cleaning company finds fruitful results with this appointment scheduling app.
 

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