CRM Magazine: September 2012
Magazine Features
Avoid the Spam Folder
How marketers can save outbound emails from the dreaded fate.
Cracking the Code on Cyber Crimes
Despite efforts to proactively protect customer data, computer intrusions and online fraud are on the rise.
HD Voice Clears Up the Phone Experience
Wideband audio could be the next evolution—or revolution—in technologies to hit the contact center space.
 
Front Office
What Email Marketers Can Learn from Social Media
 
Reality Check
Using CRM to Read Digital Buyer Intent
A decline in face-to-face selling calls for new solutions.
 
The Tipping Point
How Analytics Makes Us Smarter
Turn information into insight.
 
Scouting Report
The Revitalization of the Workforce Management Market
One-size-fits-all solutions are no longer the answer.
 
Pint of View
Stop Touching Me! The Overuse of Social Media
Communication is good, but too much can spell disaster.
 
Customer Experience
Join the Digital Disruptors
Three experience trends you can't afford to ignore.
 
Insight
B2B Tech Buying Cycle Is 20 Percent Longer
Internal buying complexity, vendor marketing, and sales processes are the main culprits.
Outsourced Home Agents Market to Double by 2015
Technical support, communications, and media verticals will see the most growth.
Retailers Are Rethinking Their Mobile Strategies
Smartphone users are not as purchase-driven as you might think.
The Numbers Game
Sports team struggle with collecting and analyzing data about their supporters.
Tread Cautiously with Personalization
Retailers can look at customers' locations, past purchases, and even their computer brand to customize content.
Working from the 'Outside In'
Forrester Research reveals customer experience insights and analyses.
 
REAL ROI
Expedia's Corporate Travel Arm Takes an InsideView on Sales
Egencia uses sales intelligence solution to identify opportunities and leads.
Reaching New Heights in Customer Service
Altitude's advanced contact center solution helps Al-Jomaih lead the market.
Uncovering the Impact of Facebook Ads
Stylistpick gains social marketing insights and more with Marin Software.
 

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