April 2010

CRM Magazine: April 2010

Magazine Features

Going Green, Saving Green

No matter what your company's environmental motivations may be, the bottom line is still the bottom line.

by Lauren McKay

10 Efforts to Make You Green (With Envy)

Think a green initiative is either too lofty a goal or too difficult to pursue? These 10 companies would be quick to disagree.

by Lauren McKay

Turning Green on the Ocean Blue

by Lauren McKay

Marketing the New Green

Companies should be rightly proud of their environmental improvements. So why can't they market those achievements without seeming mercenary?

by Jessica Tsai

6 Ways to Promote Green Marketing

Serenity Edwards, director of corporate and social responsibility at the Direct Marketing Association, describes the top six trends in "going green."

Jetting to Greener Pastures

JetBlue's all-you-can-jet promotion was a monster success—but the airline may have to follow a different flight plan with its new environmental campaign.

by Eric Barkin, Speech Technology magazine

Hither and Yon

Over the course of his journey with JetBlue's All-You-Can-Jet pass, Eric Barkin crisscrossed the country—10 flights to 8 cities in 30 days. We've adapted his travelogue here, but you can read the full version on our blog at http://sn.im/dcrmblog-aycj.

by Eric Barkin, Speech Technology magazine

Front Office

Green Strategies Are a Go

by David Myron

Reality Check

Your People Are Half the Battle

You have a simple choice: Prepare your people or prepare for failure

by Barton Goldenberg

Customer Centricity

6 Steps to a "Greener" Contact Center

What it means for the contact center to focus on the size of its carbon footprint.

by Donna Fluss

The Tipping Point

Customer Service Gets SaaSy

The contact center can finally benefit from software-as-a-service.

by J. David Lashar

Pint of View

Hear Kitty Kitty

Think CRM with your customers is complex? Try it with your cat sometime.

by Marshall Lager

Insight

Generation Green

Why Gen Y and the Millennials are greener than you'll ever be.

by Lauren McKay

Market Focus: Consumer Packaged Goods — From Organic Goods to Sustainable Ones

A saturated market for organic packaged goods has sprouted a new demand: sustainability.

by Lauren McKay

Required Reading: Sustainability Is the Ultimate Business Practice

by Jessica Tsai

CRM on Twitter: April 2010

The denizens of the twittersphere tend to be passionate people already, and the social, political, and cultural sensitivities of the environmental movement only serve to add fuel to that fire.

by Joshua Weinberger

REAL ROI

Classroom in the Clouds

An Arizona State University outreach program cuts costs and carbon by going virtual.

by Lauren McKay

Mail Model of the Year

U.S. Bank accrues savings by only pitching customers who aren't already likely to show interest.

by Jessica Tsai

What Wood You Do?

Building products distributor BlueLinx does its part for preservation.

by Jessica Tsai

Secret of My Success