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CRM Magazine: April 2010
Magazine Features
No matter what your company's environmental motivations may be, the bottom line is still the bottom line.
Think a green initiative is either too lofty a goal or too difficult to pursue? These 10 companies would be quick to disagree.
Companies should be rightly proud of their environmental improvements. So why can't they market those achievements without seeming mercenary?
Serenity Edwards, director of corporate and social responsibility at the Direct Marketing Association, describes the top six trends in "going green."
JetBlue's all-you-can-jet promotion was a monster success—but the airline may have to follow a different flight plan with its new environmental campaign.
Over the course of his journey with JetBlue's All-You-Can-Jet pass, Eric Barkin crisscrossed the country—10 flights to 8 cities in 30 days. We've adapted his travelogue here, but you can read the full version on our blog at http://sn.im/dcrmblog-aycj.
 
Front Office
 
Reality Check
You have a simple choice: Prepare your people or prepare for failure
 
Customer Centricity
What it means for the contact center to focus on the size of its carbon footprint.
 
The Tipping Point
The contact center can finally benefit from software-as-a-service.
 
Pint of View
Think CRM with your customers is complex? Try it with your cat sometime.
 
Insight
Why Gen Y and the Millennials are greener than you'll ever be.
A saturated market for organic packaged goods has sprouted a new demand: sustainability.
The denizens of the twittersphere tend to be passionate people already, and the social, political, and cultural sensitivities of the environmental movement only serve to add fuel to that fire.
 
REAL ROI
An Arizona State University outreach program cuts costs and carbon by going virtual.
U.S. Bank accrues savings by only pitching customers who aren't already likely to show interest.
Building products distributor BlueLinx does its part for preservation.
 
Secret of My Success
Customers at Stanford University's student store no longer have to receive receipts.
 
Re:Tooling
Why speech analytics is starting to get a little more than recognition.
 

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