CRM Magazine: November 2009
Magazine Features
In 1999, Marc Benioff's Salesforce.com went looking for the end of software, and a decade later found its first billion-dollar year. Now it's looking for the next billion.
A look back at the peaks and valleys (and more peaks) of Salesforce.com's first decade.
Salesforce.com was careening toward bankruptcy. Even Marc Benioff secretly feared his company's days were numbered. But then revenues picked up — and the revolution began in earnest. He's shown he can topple an industry — but can he lead one?
Marc Benioff has upended the CRM industry with his vision, service, marketing prowess, and tenacity
V2MOM: The management process that Marc Benioff calls "the glue that binds us"
Salesforce.com made software-as-a-service its trademark—can lightning strike twice with cloud computing?
The coauthor of Marc Benioff's new book, Behind the Cloud, reveals the creation story behind the creation story
The AppExchange, Salesforce.com's application marketplace, simplifies the selling process for developers and the buying process for users. What's the catch?
Analysts say Salesforce.com has only just begun to gain traction in customer service—and that the company will have to look beyond the cloud
Front Office
Salesforce.com has proven the importance of making sure its customers are successful.
Reality Check
An evaluation of the changes wrought by Salesforce.com's Marc Benioff.
Customer Centricity
What do you do when your brand no longer reflects your offerings?
The Tipping Point
An on-demand CRM platform involves a partner-selection process as well.
Only social media can put the customer back into CRM.
Pint of View
It's been 10 years since the founding of Salesforce.com, and CRM has never been the same.
CRM providers are like scavengers these days, eager to poach from a competitor's client list.
Software-as-a-service has expanded horizons—but your sales reps may ultimately need a unified solution.
Enterprises now see the potential for telephone-enabling technologies and software-as-a-service to help capture the voice of the customer.
An older CRM vertical gets a new dose of on-demand technology.
What does the Twittersphere think of Salesforce.com?
A special Salesforce.com edition of Real ROI.
Open-source software provider Ingres commissions Xactly to automate incentives.
The Sant Corp. discovers that even expertise in sales-specific software can be bolstered by an integration with other sales-specific software.
Comcast-Spectacor takes a shot—and scores more revenue for email campaigns—with Salesforce.com.
Secret of My Success
Ingres sticks to the software-as-a-service model for cost savings and deployment flexibility.
As companies look to cut costs and streamline operations, electronic signatures may be entering a renaissance period.

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