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CRM Magazine: March 2009
Magazine Features
After years of lagging behind, government agencies are now expected to provide the same level of service as their private-sector counterparts. Can they catch up?
Mobile CRM has been around for years, but Apple's handheld device has upended everything. Now vendors are rewriting applications, companies are rethinking the BlackBerry's seeming stranglehold, and users are wondering what's next. The answer may be nothing less than a CRM revolution, and a chance for Apple to enter the enterprise.
The country's in a turbulent period—a new administration, a recessionary economy—but these campaigns prove that creativity thrives in the face of change.
Marketing gathers the leads; sales pursues them. It sounds simple. It isn't.
 
Front Office
In tough economic times, people are forced to dig a little deeper.
 
Reality Check
CSO Insights' Sales Performance Optimization '09: Barely half of all reps made quota last year. Something has got to change.
 
Customer Centricity
The contact center is part of a larger organization—and its goals must reflect that.
 
The Tipping Point
The problems occur where the benefits are.
 
Connect
So speak softly and carry just 140 characters.
 
Pint of View
Floggers of these bons mot need a punch in the bouche.
 
Insight
The switch to digital TV broadcasts is upon us—or is it?
Could an infusion of Web 2.0 in the public sector change the way we view constituent service?
In today's economy, mere survival can become the primary goal.
As LinkedIn grows, what does the future hold for enterprise social networking?
A new book suggests that Barack Obama's presidential campaign—and his presidency—can teach the business world a thing or two about 2.0.
Government 2.0 comes to the Twitterverse.
 
REAL ROI
Eloqua extends the reach of its marketing message with some outside Web-event expertise.
Assisted living is a growth industry, but one suffering from information overload.
Brainshark helps FitLinxx pump up customers' use of fitness technology.
With Axeda's help, Varian Medical Systems remotely tends to its cancer-fighting radiation-oncology equipment.
 
Secret of My Success
A small direct-marketing business extends its operations with Infusionsoft CRM.
 
Re:Tooling
New applications allowing the electronic exchange of contact information—Web 2.0's answer to traditional cards, or not?
 

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