Biographical Information
Barton Goldenberg

Articles By Barton Goldenberg
Your company can either navigate the digital deluge, or be swamped by it.
Posted 08 Jan 2018 [January/February 2018 Issue]
Choose channels, gather data, create profiles, analyze, deliver right message at right time. Repeat.
Posted 29 Sep 2017 [October 2017 Issue]
They want information relevant to them, served up their way, not yours
Posted 29 Jun 2017 [July 2017 Issue]
Customer experience management needs to be at the vanguard of your strategy.
Posted 27 Mar 2017 [April 2017 Issue]
The key, as always, is data—and how you use it
Posted 01 Jan 2017 [January 2017 Issue]
A new technology links customers' online and offline data, giving you a single, comprehensive view
Posted 01 Oct 2016 [October 2016 Issue]
These companies are grappling with their digital futures
Posted 01 Jul 2016 [July 2016 Issue]
Map out your digital future now—your competitors are
Posted 22 Feb 2016 [March 2016 Issue]
A coherent digital vision is elementary
Posted 01 Jan 2016 [January 2016 Issue]
Brace yourself: Mobility, social CRM, and wearables will create new challenges—and opportunities
Posted 31 Jul 2015 [August 2015 Issue]
Technology has changed everything but this: People are still the name of the game
Posted 30 Jun 2015 [July 2015 Issue]
Businesses discover the value of social communities.
Posted 01 Apr 2015 [April 2015 Issue]
Today's innovations are only the beginning.
Posted 01 Jan 2015 [January 2015 Issue]
Why meeting your customers where they prefer is key to your business survival.
Posted 01 Oct 2014 [October 2014 Issue]
Integrated technologies hold great promise for the future of CRM.
Posted 01 Jul 2014 [July 2014 Issue]
Integrating social communities takes a true commitment.
Posted 01 Apr 2014 [April 2014 Issue]
Expand your insights with a hub and spoke model.
Posted 01 Jan 2014 [January 2014 Issue]
Seven trends businesses cannot afford to ignore.
Posted 01 Oct 2013 [October 2013 Issue]
Increased agent productivity leads to increased satisfaction.
Posted 01 Jul 2013 [July 2013 Issue]
Turn data insights into customer excellence.
Posted 01 Apr 2013 [April 2013 Issue]
Mapping out a customer journey is a two-sided process.
Posted 01 Jan 2013 [January 2013 Issue]
This key pillar of social CRM is changing the business landscape.
Posted 25 Sep 2012 [October 2012 Issue]
Doing business in multiple countries adds new challenges to social implementations.
Posted 01 Jul 2012 [July 2012 Issue]
Don't risk becoming a digital dinosaur.
Posted 01 Apr 2012 [April 2012 Issue]
Why successful CRM is all in the mix.
Posted 01 Jan 2012 [January 2012 Issue]
Leverage public social media and niche sites to drive traffic to your community
Posted 02 Nov 2011 [November 2011 Issue]
Many executives fear a healthy two-way conversation with customers
Posted 09 Aug 2011 [August 2011 Issue]
Dishonest practices that overpromise and underdeliver must be rooted out
Posted 15 Apr 2011 [May 2011 Issue]
Winning formula links essential modules on the same platform
Posted 31 Jan 2011 [February 2011 Issue]
An industry veteran looks back at the lessons learned over the course of 25 years.
Posted 04 Nov 2010 [October 2010 Issue]
Your customer-centric business strategy must become a two-way street.
Posted 14 Jul 2010 [July 2010 Issue]
You have a simple choice: Prepare your people or prepare for failure
Posted 06 Apr 2010 [April 2010 Issue]
You can't know where you are unless you look—and look hard.
Posted 26 Jan 2010 [January 2010 Issue]
The Journey of Implementation — Part 3: A successful social media initiative merely opens up future possibilities.
Posted 01 Oct 2009 [October 2009 Issue]
The Journey of Implementation — Part 2: It's a bit like the Wild West out there — so be extra careful to conduct due diligence when choosing a vendor partner.
Posted 01 Aug 2009 [August 2009 Issue]
The Journey of Implementation — Part 1: Before the design and deployment stages begin, planning is everything.
Posted 01 Apr 2009 [April 2009 Issue]
Technology will pave the way to customer focus and cost-efficiency.
Posted 01 Jan 2009 [January 2009 Issue]
A new reality emerges for the people-process-technology mix.
Posted 01 Nov 2008 [November 2008 Issue]
A three-phase approach to reaching social media maturity.
Posted 01 Aug 2008 [August 2008 Issue]
The boom in self-service doesn't mean your agents are off the hook.
Posted 01 May 2008 [May 2008 Issue]
Customers want it. Technology allows it. The Digital Client demands it. So why have so few companies mastered multichannel CRM?
Posted 01 Feb 2008 [February 2008 Issue]
The new generation of consumers, clients, and customers is perpetually connected -- to the Internet, to you, and to each other. What can Web 2.0 do for you?
Posted 01 Feb 2008 [February 2008 Issue]
Handling the customers who represent the future of your business.
Posted 01 Nov 2007 [November 2007 Issue]
Catering to this new breed of always-on customer will require a new approach to CRM.
Posted 01 Aug 2007 [August 2007 Issue]
Two best practice suggestions for preventing--permanently--user-adoption disappearance.
Posted 01 May 2007 [May 2007 Issue]
C-level personnel will drive the CRM industry to new heights in the coming years--here's why.
Posted 01 Feb 2007 [February 2007 Issue]
Don't take it for granted, define the initiative's goals from the jump, and closely link the organization's business direction to the initiative.
Posted 01 Dec 2006 [December 2006 Issue]
At implementation, too many organizations depend on CRM software vendors to supply needed business processes.
Posted 01 Oct 2006 [October 2006 Issue]
ISM's yearly winners must meet five functionality benchmarks to make the grade.
Posted 01 Aug 2006 [August 2006 Issue]
6 steps smart companies are taking today to compete.
Posted 01 Jun 2006 [June 2006 Issue]
How weak, moderate, and strong support from the brass yield different results for CRM implementations.
Posted 01 Apr 2006 [April 2006 Issue]
Always on, always connected, will be the prevalent way to conduct business in 10 years.
Posted 01 Feb 2006 [February 2006 Issue]
Born of contact management applications 25 years ago, enterprise software systems have come a long way.
Posted 01 Jan 2006 [January 2006 Issue]
A tale of two companies' implementation experience--one sings, the other doesn't.
Posted 01 Nov 2005 [November 2005 Issue]
These five business drivers will propel real-time CRM.
Posted 01 Sep 2005 [September 2005 Issue]
Three trends are bringing companies to the next logical step.
Posted 01 Jul 2005 [July 2005 Issue]
The www generation crosses three generational cohorts.
Posted 02 May 2005 [May 2005 Issue]
Learn from others' mistakes and stay focused on what's important.
Posted 01 Mar 2005 [March 2005 Issue]
This year, seize new opportunities for gaining--and keeping--customer loyalty.
Posted 13 Dec 2004 [January 2005 Issue]
The vice president must own whether or not the users perceive value from the CRM application.
Posted 18 Oct 2004 [November 2004 Issue]
In a successful CRM implementation process must always precede technology.
Posted 01 Sep 2004 [September 2004 Issue]
The complexity lies in the decision of whose portal should run the desktop: the CRM portal or a more application-agnostic portal?
Posted 01 Jul 2004 [July 2004 Issue]
Analysts predict that by 2007, 70 percent of all contact centers will support Web-based service applications.
Posted 03 May 2004 [May 2004 Issue]
It is increasingly imperative to turn your attention to driving successful people-change now--before your competition does.
Posted 01 Mar 2004 [March 2004 Issue]
Last year will be looked on as the year of renewal for the CRM industry; new technologies around the real-time enterprise (RTE) come into the picture in 2004.
Posted 05 Jan 2004
Government agencies are under increasing pressure to control costs, improve productivity, and deliver better products and services, but government agencies also face their own set of CRM challenges.
Posted 02 Jan 2004 [January 2004 Issue]
Carefully consider and prioritize the business-functional, technical-features, and user-friendliness/support requirements for your CRM system--then move into the CRM-software selection process.
Posted 03 Nov 2003 [November 2003 Issue]
CRM and the new customer service capabilities that it offers are becoming integral to companies using product/customer service excellence strategies.
Posted 27 Aug 2003 [September 2003 Issue]
What is the Real-Time Enterprise?
Posted 30 Mar 2002 [April 2002 Issue]
When automating CRM functions within a company, business leaders must both take into account and priorities the needs of its different departments, and stick to those priorities throughout implementation.
Posted 29 Oct 2001
Popular Articles

Home | Get CRM Magazine | CRM eWeekly | CRM Topic Centers | CRM Industry Solutions | CRM News | Viewpoints | Web Events | Events Calendar
DestinationCRM.com RSS Feeds RSS Feeds | About destinationCRM | Advertise | Getting Covered | Report Problems | Contact Us