The four customer implementations deemed most worthy this year.
For the rest of the September 2009 issue of CRM magazine please click here
It’s no surprise that we like to praise successful CRM implementations—but each year around this time, we try to draw attention to a select few. Metrics always make nice bullet points—and we’ve certainly included some here—but the best part of a winning CRM project is how it enables a company to connect with its customers, and how those customers are better off as a result. As always, we’ve winnowed down the nominees to a select few, and this year’s quartet runs the gamut of the CRM world: enterprise-level and midmarket, marketing and sales—these are CRM initiatives that worked, and are still working, continuing to provide value to users wise enough to commit to them.
The following organizations (shown with their respective CRM implementation categories) comprise this year's CRM Elite:
Companies, customers, and industry visionaries honored for successes in the CRM marketplace over the previous 12 months.
In the age-old battle between dreamers and visionaries, visionaries win out every time. The eight individuals honored this year may not be the biggest names in CRM — well, not all of them, anyway — but there's no doubt each one sports a powerful vision.
Six on the rise in 2009
CRM magazine's eighth annual Market Leader awards rate the top five companies in 10 categories.
We cover CRM every month, of course, but this month is special. This is when we pull out all the stops to recognize excellence—the vendors leading the marketplace across 10 categories; six Rising Stars making their presence felt; eight Influential Leaders inside and outside CRM who are changing the direction of the industry; and, best of all, four companies using CRM to connect with their customers.