A look back at the peaks and valleys (and more peaks) of Salesforce.com's first decade.
For the rest of the November 2009 issue of CRM magazine please click here
An organization, of course, is more than the sum of its actions—but Salesforce.com, in particular, is a company that likes to make moves: dozens of upgrades, scores of announcements and preannouncements, hundreds of partnerships, thousands of downloads, millions of subscribers, billions of dollars.
That’s a lot of action.
We can’t possibly do justice to the full decade of Salesforce.com’s activity, but we’ve attempted to capture its key moments and convey a sense of its evolution.
The chart below may help encapsulate that evolution: Salesforce.com’s annual revenue (what customers thought it was worth) mapped against its market capitalization (what investors thought it was worth). The market figures only begin in 2004, of course, after the company had its initial public offering—and the trappings of a public company include regulations that require Salesforce.com to reveal the equity stake of its officers, including Marc Benioff, its cofounder, chairman, and chief executive officer.
We’ve included that here for purely anecdotal interest: Benioff’s holdings may have dropped in the last five years from about 30 percent of the company to about 10 percent, but the company’s (mostly) rising market value has kept him flush—enough to warrant his first-ever inclusion on this year’s Forbes 400 list of richest Americans (even if his Salesforce.com stock no longer represents the bulk of that wealth).
For the rest of the November 2009 issue of CRM magazine — a look back at the first 10 years of Salesforce.com — please click here.
You may leave a public comment regarding this article by clicking on "Comments" at the top.
To contact the editors, please email editor@destinationCRM.com.
Every month, CRM magazine covers the customer relationship management industry and beyond. To subscribe, please visit http://www.destinationCRM.com/subscribe/.
In 1999, Marc Benioff's Salesforce.com went looking for the end of software, and a decade later found its first billion-dollar year. Now it's looking for the next billion.
The software-as-a-service CRM vendor's new Service Cloud solidifies crowdsourced customer support.
Companies, customers, and industry visionaries honored for successes in the CRM marketplace over the previous 12 months.
The company brings forth its fifth option for CRM users, Salesforce Contact Manager, geared toward the smallest of businesses.
Coda 2go, an application built natively on Salesforce.com's Force.com platform, becomes FinancialForce.com, a new company backed by Salesforce.com and Unit 4 Agresso, parent company of accounting software vendor Coda.
Salesforce.com has proven the importance of making sure its customers are successful.
What do you do when your brand no longer reflects your offerings?
It's been 10 years since the founding of Salesforce.com, and CRM has never been the same.
CRM providers are like scavengers these days, eager to poach from a competitor's client list.
Software-as-a-service has expanded horizons—but your sales reps may ultimately need a unified solution.
Enterprises now see the potential for telephone-enabling technologies and software-as-a-service to help capture the voice of the customer.
Dreamforce '09: The software-as-a-service pioneer unveils what it calls its fourth cloud -- the Collaboration Cloud -- as well as a product called Chatter.
The cloud computing vendor moves forward with its "Cloud 2" and announces general availability of Chatter, its social networking and collaboration platform.
Salesforce.com was careening toward bankruptcy. Even Marc Benioff secretly feared his company's days were numbered. But then revenues picked up — and the revolution began in earnest. He's shown he can topple an industry — but can he lead one?