Home
Subscribe
CRM
Magazine
CRM eWeekly (e-Newsletter)
Cloud Dashboard (e-Newsletter)
RSS Feeds
Web Exclusives
CRM Featured Articles
CRM Across the Wire
Viewpoints
Archived Best Practices Articles
Employment Opportunities
CRM Defined
Digital
CRM
destinationCRM Blog
CRM
Magazine
Current Issue
Previous Issues
Digital
CRM
Awards
Subscribe to
CRM
magazine
Topics
Analytics
Big Data CRM
Channel Management
Cloud-based CRM
Customer Service/Call Centers
Enterprise CRM
Integration
Marketing Automation
Mobile
Sales Automation
SMB/Mid-market CRM
Social CRM
Industries
Consumer Packaged Goods
Education
Financial Services/Banking
Government
Healthcare
Insurance
Manufacturing/Automotive
Non-profit
Pharmaceuticals/Chemicals
Professional Services
Retail
Sports/Entertainment
Technology
Telecommunications
Transportation
Travel/Hospitality
CRM Partners
Analytics
Big Data CRM
Channel Management
Cloud-based CRM
Customer Service/Call Centers
Enterprise CRM
Integration
Marketing Automation
Mobile
Sales Automation
SMB/Mid-market CRM
Social CRM
CRM Resources
CRM Buyer's Guide
Best Practices White Papers
Sponsored Content
Sponsored Videos
CRM Directory
Conference Videos
Events/Programs
Web Events
CRM Evolution Conference
Smart Customer Service Conference
SpeechTek
Events Calendar
About
What is CRM?
About Us
Contact Us
How to Advertise
Getting Covered
Editorial Calendar
Reprints
CRM in Action: Targeted Emails Win Forex a 100 Percent Response Rate
The online currency trading firm was missing the back-end analytics crucial for effective prospecting and campaigning.
By
Emmy Favilla
For the rest of the August 2004 issue of CRM magazine please
click here
Download Issue
Page 1
Related Whitepapers
Voice of the Customer Strategies for Better Customer Insights
Customers Prefer Self-Service
CRM Magazine’s 2017 Buyer’s Guide & Vendor Directory
Must-Have Sales & Marketing Tools That Deliver Immediate ROI
The Evolution of Contact Centers to Customer Engagement Centers
Business Intelligence & Analytic Solutions for Deeper Insights
Rethinking Workforce Optimization
2018 Megatrends: CRM Predictions From Top Industry Experts
Voice of the Customer Programs: From Listening to Action
The State of IVRs in 2018: Great Self-Service Solutions
Intelligent Contact Centers in 2018: An Industry Update
Knowledge Management: Crucial for Customer Service Success
Conga + Salesforce = An End-to-End Sales Cycle Solution
Improving the Customer Experience in a Smartphone-Centric World
Challenge:
After outsourcing its email marketing program for years, Forex Capital Markets continued to face complications with its providers. The online currency trading firm was missing the back-end analytics crucial for effective prospecting and campaigning.
Solution:
The company deployed Eloqua, which enabled Forex to identify and track visitor behavior on its Web sites and automate a short cycle of weekly emails. Eloqua's solution uses Web-site behavior to correlate offers for trial software or free research to a visitor's interests, and each email contains a link to schedule a demo of Forex's services. All positive responses are instantly referred to sales. "Within the body of the email we can have a more specific dialogue with the customers," says Marc Prosser, chief marketing officer of Forex. "If my sales guys want hot leads, all they have to do is see who opened an email that we just sent out." In addition to filling the back-end analytics gap, Eloqua also provides Forex with the support of a customer service rep on a regular basis--at least two to three times each week.
Benefits:
Forex now has the ability to manage multiple campaigns, and often runs more than 20 at any given time. Additionally, it can send at least 250,000 targeted emails per month. The new target approach has led to an estimated 35 to 50 percent open rate, which is an improvement of approximately 15 to 20 percent, and a virtually 100 percent response rate from those who open the emails.
Print Version
Page 1
To contact the editors, please email
editor@destinationCRM.com
Every month, CRM magazine covers the customer relationship management industry and beyond. To subscribe, please visit
http://www.destinationCRM.com/subscribe/
.
Popular Articles
Gartner Finds CRM Was the Largest Software Market in 2017
CRM Evolution/Smart Customer Service 2018: Keep True and Honest Amid Rapid Change
YipTel Launches YipTel Reach
Demandbase Introduces ABM Analytics, Integrates with Pardot
Oracle Modern Customer Experience Day 1: Oracle Boosts AI, Adds Other Marketing Enhancements to CX Cloud Suite
Marketplace
Unisphere Research
Delivering Certainty Through In-Depth Analysis of Enterprise Technology, IT, Marketing & Media Trends
Home
|
Get
CRM
Magazine
|
CRM eWeekly
|
CRM Topic Centers
|
CRM Industry Solutions
|
CRM News
|
Viewpoints
|
Web Events
|
Events Calendar
RSS Feeds
|
About destinationCRM
|
Advertise
|
Getting Covered
|
Report Problems
|
Contact Us
© 2000 - , CRM Media, a division of Information Today, Inc. (ITI)
PRIVACY/COOKIES POLICY