VerticalResponse, a provider of self-service marketing software for small businesses, yesterday unveiled its new social media platform, VerticalResponse Social. Among other benefits, the platform helps businesses save time by creating, managing, and measuring their email and social marketing efforts from one dashboard.
In a recent survey of 300 small and medium-sized businesses, more than one-half (52 percent) said they use social media to promote their businesses, according to consulting firm BIA/Kelsey. Although SMBs are generally embracing social media, they often face logistical challenges, notes VerticalResponse CEO Janine Popick.
"Large businesses have employees and whole departments dedicated to social media and creating content," Popick comments. "Small businesses don't have that luxury...secondly, they often don't know what to post."
According to Popick, VR Social solves both problems. Users can publish content on Facebook, Twitter, and LinkedIn from one dashboard, respond to conversations, and create and schedule social media campaigns. The platform also provides suggested content such as quotes, blog posts, and news items for the user to share with the company's fans and followers.
SMBs also can see how many people retweeted, shared, liked, commented, or clicked on their content. Each post also gets an engagement score to make it easier to determine what followers like for future posts. The platform is free for 30 days, after which customers must pay an $18 monthly subscription fee.