Really Simple Systems, a provider of online and small business CRM systems, has launched a new extension to its Marketing module that includes all mass emailing functionalities that had traditionally only been provided by dedicated emailing systems.
The new emailing functionality will be available free of charge to all existing Enterprise Edition customers.
The new functionality includes the following:
- HTML editor;
- Standard and custom email templates;
- Image hosting;
- Multiple attachments;
- Email scheduling for a specific date or over a period using DribbleMail;
- Tracking of opens and click-throughs from multiple links within the email;
- Unsubscribe and bounce handling; and
- Spam score reporting; and clickable graphs and reports.
John Paterson, CEO of Really Simple Systems, comments, "Our mission is to make CRM simple and by bundling the mass emailing functionality into the online CRM, Web CRM, and small business CRM system, we've removed the complexity of trying to link the two applications together."
David Hutter of Real Training, a provider of training and testing services to the education industry, was a beta test user of Really Simple Marketing. "We had been looking at using third-party emailing systems like MailChimp, but the task of moving data between the online CRM, Web CRM, and small business CRM and emailing system was complicated and time-consuming," he said in the statement." Integrating the two saves a huge amount of time, and it is really useful to see the emailing stats tie directly into the campaigns in the CRM system."
He continues, "Adding contacts to an emailing campaign can be done easily from within the online CRM, Web CRM, and small business CRM system too, and having an easy-to-use HTML editor means that non-technical marketing people can easily set up new mailshots. We also had an issue with data cleansing, and the automatic bounce handling has made a huge improvement to our data quality."