Pitney Bowes Software, a provider of data management, predictive analytics, and communications management solutions, today announced the latest release of its flagship Data Management Platform, Spectrum, incorporating master data management capabilities with a future-proof approach that helps organizations build, extend, understand and leverage complex relationships and hierarchies within and across organizational boundaries and into the realm of social networks and big data.
The Spectrum platform develops relationship-centric master data views of an organization's critical data assets regardless of whether the relationship (or network) spans process, roles, domains, hierarchies, or interactions. Organizations can better understand influencers or brand ambassadors, predict churn, develop new pricing strategies, and provide product recommendations. They can also detect non-obvious relationships and fraudulent patterns to mitigate risk. Insights are delivered through visual analysis, Web services, or event triggers to support both the operational and analytical needs of an organization.
"The key to establishing a long lasting and fruitful relationship with a customer is showing that you understand them and their needs," said John O'Hara, president of Pitney Bowes Software, in a statement. "Spectrum MDM is the only solution available in the marketplace that allows organizations to incorporate social, spatial and predictive analytical capabilities as part of their initiatives to develop comprehensive 360 view of their customers. The insight presented by Spectrum MDM can help organizations transform the system of record to a system of engagement, and that is very powerful."