Mzinga, a provider of enterprise social software solutions and services serving the learning, marketing and customer experience markets, released OmniSocial Engaged, a flexible social business platform that helps enterprises connect with target audiences on a deeper level to drive Web site traffic, amplify customer and buyer loyalty, and increase customer satisfaction.
OmniSocial Engaged can be branded, configured, and deployed to match customers' unique business needs in creating a seamless social ecosystem, either as a private or public site, as integrated applications within existing Web environments,or as a custom social solution through developer APIs.
The new release supports buyers through the following solution sets designed to meet target audience needs:
- For Enthusiasts: Organizations can connect fans, enthusiasts, hobbyists, and those with shared experiences by creating a community that delivers value by building demand to reach new audiences, increase opportunities for revenue generation, and create a base of passionate, engaged fans and buyers.
- For Brands: With an OmniSocial Engaged solution, brands can harness the power of online conversations to develop a compelling brand image, accelerate innovation through crowdsourcing, acquire intelligence for market research, increase market demand to drive sales, and motivate and engage members.
- For Support: OmniSocial Engaged provides valuable customer insights and enables peer-to-peer support and customer collaboration.
OmniSocial Engaged offers a self-service solution that allows businesses to implement and integrate social applications and widgets into existing Web properties, Facebook pages, and business applications, or deployed as a stand-alone, branded solution.
Additional features and functions, such as banned and watch word filters, user permissions, and moderation queue dashboard, are designed for community managers and moderators to help automate the removal of harmful content, manage content, and ensure that users adhere to the terms of service. Content can also be organized by folders, categories, and tags. Other features, such as recognition and reward badging and assignable icons, allow community managers to reward their most valuable users by assigning badges, such as top contributors, engaged member, or influential member.
With social analytics and reporting, enterprises can measure community success and return on their OmniSocial Engaged investment by analyzing and reporting on key community features, such as logins and registration, traffic and page views, popular application and topics, member engagement and influence, search terms, and much more.
"Organizations today are looking to not only reshape their brand image, but they are looking for a solution that will completely change how they interact with customers to build and support those relationships," said Mike Merriman, vice president of sales and marketing at Mzinga, in a statement. "OmniSocial Engaged takes advantage of the changing landscape of brand marketing, support and enthusiast communities to meet the growing market demand."