Logo
BodyBGTop
Jigsaw and SkyData Piece Together Mobile Contact Data
Dreamforce '08: The software-as-a-service companies partner up to deliver a contact database to the traveling business user.
Posted Nov 7, 2008
Page 1



Mobility continues to occupy the minds of CRM professionals, and vendors are stepping up to fill the growing need. One such effort was revealed at Salesforce.com's Dreamforce user and developer conference earlier this week by Jigsaw, a provider of business information, data services, and user-generated content, and SkyData Systems, a provider of mobile business applications. The companies' integration partnership will equip smartphone users with mobile access, via a SkyData application, to Jigsaw's directory of company contacts (currently totalling more than 1.5 million).

Users of the SkyData application can now connect with Jigsaw's prospect and contact listings via a mobile device by clicking from emails, calls, text messages, or calendar events. These include RIM BlackBerry models, Apple's iPhone, and smartphones running Microsoft's Windows Mobile operating system. The companies plan subsequent offerings, such as the ability to purchase and submit business-contact information using Jigsaw's community-contributed model directly from the SkyData mobile client.

"What I see in this partnership are three converging factors: acceptance of cloud computing -- which Jigsaw has; mobility of data access -- which SkyData has; and social networking -- which the partnership helps promote," says Sheryl Kingstone, program manager at industry-analysis firm Yankee Group. "The companies are making it easy for end users, low-cost for the enterprise, and usable anywhere."

Jigsaw has been around for a while -- since 2004, in fact -- but SkyData Systems is only a few months old, and released its first product at DEMOfall '08 in September. "SkyData is trying to make everything that's at the mobile user's fingertips easier to work with -- but with a profit-centric approach," Kingstone says. "It's enabled with Salesforce.com now; [SkyData] will bring it to other systems eventually."

The partnership with Jigsaw was one of three announcements from SkyData at Dreamforce. The other two were:

  • a promotion giving the first 5,000 SkyData users free mobile access to Salesforce.com for one year; and
  • another strategic partnership, this one with B2B marketing automation vendor Marketo, which provides a joint offering enabling salespeople to receive leads on their mobile devices, assess urgency through intelligent lead-scoring, and immediately access a complete data profile of the company and the opportunity before responding to the lead.

The combination of two important partnerships and Salesforce.com integration marks a big jump out of the starting gate for SkyData Systems. "In 2008, mobile is the kind of game-changer for CRM that on demand was in 2000," said Denis Pombriant, founder and managing principal of CRM consultancy Beagle Research, in a statement. "Communicating with the customer in the field requires having an immediate, informed response. SkyData delivers fast, easy access to important data when you absolutely need it."

News relevant to the customer relationship management industry is posted several times a day on destinationCRM.com, in addition to the news section Insight that appears every month in the pages of CRM magazine. You may leave a public comment regarding this article by clicking on "Comments" at the top; to contact the editors, please email editor@destinationCRM.com.

Page 1
To contact the editors, please email editor@destinationCRM.com
Every month, CRM magazine covers the customer relationship management industry and beyond. To subscribe, please visit http://www.destinationCRM.com/subscribe/.
Learn more about the companies mentioned in this article in the destinationCRM Buyer's Guide:
{0}
{0}
Related Articles
Dreamforce '08: The SaaS vendor ups research funds for CRM, declaring this a critical time to listen to and invest in customers and employees.
Dreamforce '08: Salesforce.com's partners capitalize on conference momentum with a number of new announcements and product releases.
The fourth annual Beagle Research study outlines the year's seven coolest and most innovative industry solutions.
Technology can shorten the sales cycle, from prospecting to close.
It's been a long and wasteful battle, but are we nearing the end of the war between marketing and sales?
CRM is all over this year's awards for programming excellence.
The software-as-a-service demand generation specialist gets on the platform bandwagon, and releases a free tracking widget as well.
Merging marketing and sales.
SalesLogix version 7.5 offers extended Web access and customization features.
Methodology and training firm Sales Performance International gathers up its scattered client data with Jigsaw Data's online contact management.
A new model for explosive revenue growth.
The online business directory's new Data Fusion product targets issues of data quality.
In a definitive agreement, the software-as-a-service pioneer will absorb the provider of crowdsourced business data.
 
Search
Popular Articles
 

BodyBGRight
Home | Get CRM Magazine | CRM eWeekly | CRM Topic Centers | CRM Industry Solutions | CRM News | Viewpoints | Web Events | Events Calendar
DestinationCRM.com RSS Feeds RSS Feeds | About destinationCRM | Advertise | Getting Covered | Report Problems | Contact Us