Jenzabar Releases CRM for Continuing Education
Higher Reach CRM focuses on the recruitment and enrollment processes.
Posted May 30, 2013
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Jenzabar, a provider of software, strategies, and services for higher education, today released Jenzabar Higher Reach CRM, a customer relationship management system for continuing education.

Jenzabar Higher Reach CRM streamlines administrative tasks and helps recruiters send timely and relevant communications to prospects. The software tracks and monitors each candidate or student across the complete enrollment process, from inquiry through program completion. Jenzabar Higher Reach CRM also lets users manage lists, create and send personal communications, monitor progress, and capture and update data, giving staff more time to engage with students, potential students, and corporate partners.

Jenzabar Higher Reach CRM is built on the Salesforce.com platform and leverages the significant infrastructure that has been developed. It allows staff to manage the entire recruitment and enrollment process with one unified tool, and increase efficiencies by avoiding data imports and exports, which can be done on a scheduled basis. Additional features include automated personalized communications with flexible workflow, real-time reports and dashboards, and customized fields. The CRM can be accessed through any mobile device or tablet.

"Institutions are competing for students and corporate partners, and effectively communicating with them is critical to achieving enrollment goals," said Peter Dupre, vice president of enrollment at Jenzabar, in a statement. "The Jenzabar Higher Reach CRM reduces time spent on administrative enrollment duties and allows recruiters to focus on communicating with prospective students in the right way, at the right time."

"The functionality offered with Jenzabar Higher Reach CRM is unique in the continuing education community," said Robert A. Maginn, Jr., Jenzabar chairman and CEO, in a statement. "Admissions staff and recruiters can concentrate on sending personal and effective communications rather than manual processes and administrative tasks. The Higher Reach CRM will ultimately help continuing ed and workforce development programs reach enrollment goals."

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