InsightSquared, a provider of salesforce analytics for small and midsized businesses, has announced a partnership with OpenView Venture Partners to provide InsightSquared's Web-based business analytics product to OpenView's portfolio companies. As part of the agreement, InsightSquared will offer OpenView's strategic consulting arm, OpenView Labs, sales and marketing analytics to help support their portfolio companies.
In addition to providing its business analytics to OpenView's portfolio companies, InsightSquared will also equip OpenView with resources for benchmarking key sales and marketing metrics across the portfolio. Their portfolio companies' CEOs and sales and marketing vice presidents can now engage with the OpenView Labs team for guidance around managing their businesses more effectively for rapid growth.
"At OpenView Labs we always strive to deliver the guidance and insight that will have the highest impact on improving growth at our portfolio companies. Using InsightSquared's business analytics, we are able to offer our portfolio companies' CEOs as well as sales and marketing executives incredible insights into their own teams' performance," Devon McDonald, director of sales and marketing support at OpenView Venture Partners, says. "It was a no-brainer to provide their product to our portfolio companies in need of enterprise-quality business intelligence to help increase their sales and gain a competitive advantage."
"CEOs as well as sales and marketing executives of expansion-stage technology companies need to make informed and data-driven business decisions to hit their numbers and grow sales more rapidly. However, legacy business intelligence platforms are way too expensive and complex for business users," Fred Shilmover, co-founder and CEO of InsightSquared, adds. "With this announcement, we are providing our powerful SaaS business analytics to help OpenView Venture Partners in their pursuit to make their portfolio companies compete more effectively and win in their industries."