FrontPhase Rolls Out CRM Solution For SMB Market

Focused on the small and medium-sized business market, FrontPhase Technologies has rolled out its flagship Web-based CRM product. Touting that it is hassle-free, and easy to use, FrontPhase Technologies is taking the Application Service Model approach where it hosts the software solution offering services that can be paid for on a monthly or yearly basis. FrontPhase, based in Haifa, Israel, is aiming its product and services at the SMB market with a mission to reduce customer service response time and cut e-mail and phone backlogs. The product offering has three prongs that allows for ease of use, company executives said. The Self Assist module guides customers in helping themselves, while the Response Manager, the product's engine route and tracks activities. There is also the Knowledge Base component, in which both the software and data is hosted on the company's servers, has an expandable tree based structure with a built-in search mechanism. The company says that its service, which includes training, also avoids the need for server installations, data migration or maintenance. "We focused ourselves on delivering a solution that will solve the actual needs of customer service in the SMB market," says Moni Shabtay, CEO of FrontPhase. Shabtay says that many cost-conscious firms in the SMB space need alternatives to buying software. "We are trying to fill the hole of the need for a powerful, adjustable, yet affordable solution. Not every company in this market can afford spending tens of thousands of dollars on a complicated solution that involves IT operations," Shabtay says.