Emailvision, a provider of software as a service (SaaS) for marketing management, announced the release of its latest product, Campaign Commander Enterprise Edition. The new version of Emailvision's flagship product features SaaS customer intelligence that is integrated with email, mobile, and social campaign management capabilities.
The Enterprise Edition capitalizes on the company's recent acquisition of smartFocus, which specializes in multichannel marketing and customer intelligence software, explains Emailvision's founder and CEO, Nick Heys.
"We've integrated smartFocus' powerful customer intelligence into a fast and comprehensive product," Heys says. "Marketers can go into the software and quickly identify trends in their data that will immediately help them build new campaigns and identify new revenue opportunities."
The Enterprise Edition is targeted at companies with vast amounts of data, including large B2B and B2C corporations, retailers, travel companies, and financial service companies. The price starts at $5,000 a month.
The new features include drag and drop capabilities; "smart segments" for creating targeted campaigns; social media marketing channels, and a customizable dashboard that shows performance indicators from customer data, email, mobile, and social media campaigns.
Users should also find it easy to navigate the new software, adds Charles Wells, senior vice president and chief product officer at Emailvision.
"It has the look and feel of [Microsoft] Excel, making it very comfortable for most users," Wells says. "Differentiation is a key factor in marketing, and we're making it easier for our customers to target their customers with the most relevant content."