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Beyond the Arc, Attensity Team Up
Data analytics and strategy consultancy strengthens Social Customer Insights solution
Posted Jan 3, 2012
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Three months after San Francisco-based Beyond the Arc deployed its Social Customer Insights solution for financial services firms, it has hooked up with Attensity to expand social analytics capabilities within that platform.

Through the partnership, advanced data analytics and strategy consultancy Beyond the Arc promises financial clients like GE Capital and Visa even further insight into social media spend and subsequent return on investment through its data mining, strategic marketing, and voice of the customer strategy services.

"If the average Facebook user has more than 130 friends and the average Twitter user has approximately 30 followers, then each customer active on social media can have a measurable impact on your business" said Steven J. Ramirez, CEO of Beyond the Arc, said in a statement at the time Social Customer Insights was launched.    

Attensity streamlines the social data mining process, according to Ramirez, weeding out spam and irrelevant information from a company's quest to meet "well-defined business objectives" through new customer acquisition, engagement, and cultivation of loyalty. 

According to Rebecca MacDonald, Attensity's vice president of marketing, Beyond the Arc was a formidable channel partner because of its "value-added services that help our customers get maximum value from their Attensity products in [their] environments, ensuring complete customer satisfaction." 

Beyond the Arc this fall integrated its social media data mining services for financial companies with developer Gnip's enterprise applications for real-time access to Facebook, Twitter, and YouTube customer comments.

Attensity, too, has been active in solutions development, releasing this summer Attensity Respond 5.1, which allows contact center agents seamless access to social data and affords relevant responders the ability to track cross-channel conversations on a single ticket.  


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