OneReach, a Denver-based software development company, launched an automated communications platform yesterday that lets marketers build, measure, and refine inbound and outbound communication campaigns across multiple channels.
Designed with the help of user experience agency EffectiveUI, the platform is managed through a Web-based dashboard that allows companies to create and send notifications such as payment due dates, event updates, appointment reminders, and marketing campaign outreach through text, voice, email, and social media.
OneReach also gathers and delivers real-time analytics in performance and activity reports that companies can use to adjust their campaigns for increased customer engagement. Additionally, OneReach includes inbound call and texting capabilities, enabling companies to respond to incoming inquiries or responses to notifications.
The system was designed with the small or medium business owner in mind, says OneReach CEO Rich Weborg.
"Traditional automated communication systems require technical resources that most small and medium-sized businesses don't have," Weborg says. "We made sure our system was user-friendly and affordable so that anyone can log on and start reaching out to their customers and build customer loyalty."
Additional features include a drag-and-drop feature called the Flow Builder that lets businesses create automated message rules using visual steps to represent the "flow" of an application. Flow Builder provides several if/then scenarios represented by icons that allow users to do a test run of the automated message.
Messages can be sent immediately or as part of a campaign, where they are triggered at specified times or when there is a change in the database customer record.
Email templates can be used in conjunction with contact data to create a custom email experience. Voice messages use custom audio files and voice recordings to deliver a consistent brand experience.
OneReach is available for purchase on a per-seat basis, with applicable costs based on message and minute usage.