Nimble Apps, a Dublin-based developer of online professional software, has announced an integration of its SalesClic sales analysis and forecasting application with Highrise, a CRM application catering primarily to SMBs.
Highrise is a Web-based contact manager that allows users to add notes about a contact derived from calls or meetings straight to the person's contact record. A tasks page allows users to add action categories, such as "thank you" or "demo," where they can check off a task once it's completed; reminders may be emailed or delivered to the user's mobile phone. Highrise users can also track deals, proposals, and leads, determining which proposals or bids are pending, which are lost, and which have been won.
According to Thomas Oriol, CEO of Nimble Apps, "Highrise is an ideal tool for managing vital information as sales opportunities progress, but [the system] doesn't clearly display where in the process an opportunity is." This is where the company says SalesClic comes in, by providing access to existing data that has gone unused for more accurate sales pipeline measurement.
The Highrise integration allows users to:
- Determine the status of pending opportunities
- Track the progress of an opportunity and monitor future performance based on past history
- Use a drag-and-drop functionality for updating opportunities
- Perform real-time calculations for key sales pipeline metrics
When using SalesClic for Highrise, sales reps will be able to divide pending opportunities into the amount of sales pipeline stages that are needed, along with corresponding closing possibilities, the company says. Ultimately, the integration is geared to improve sales effectiveness through more accurate performance tracking. According to recent research findings published by Aberdeen Group, best-in-class companies on average saw 17.8 percent year-over-year revenue growth when they had deployed sales forecasting technologies.